What is a Head of Marketing job?
The role of a Head of Marketing is pivotal in the creation and promotion of a brand and the survival of the organization.
The mania surrounding visibility makes profitability a distant achievement without the support of a creative marketing team.
The Head of Marketing profile involves championing the cause of brand visibility in the market by carving out a niche through strategies aimed at the said cause.
The Head of Marketing is obligated for the strategic planning and channelized execution of advertisement campaigns using various mediums and preparation of marketing and product pricing mixes in collaboration with different teams.
The goal of the Head of Marketing is to ensure an increased market awareness of his company and its brands, services, or products by heralding strategic campaigns.
The Head of Marketing is expected to drive strategic decisions involving planning, arrangements, execution, and supervision of advertisement campaigns.
What does a Head of Marketing do?
Heads of Marketing are drivers of the brand creation and establishment of the brand in the targeted markets and segments. Their leadership paves the way for the survival of products and the ultimate survival of the organization by generating profits through them.
Marketing heads are expert analysts of markets who lead research that revolve around target audience to cater to their needs through tailor-made campaigns that speak volumes of the brand they endorse and market.
Marketing heads drive teams that are passionate about brand ambassadorship and promotion.
As data drives the outcome of their effort the marketing heads are expected to be sensitive to minute variations in the sentiments of those markets that they drive.
Head of Marketing job duties include:
As the paramount point of vantage between the brand and the customer, the Head of Marketing’s obligations include overseeing effective advertisement campaigns and driving excellent profitable strategies.
The obligations of a Head of Marketing are varied, challenging, and critical.
- Shepherd the marketing department.
- Charting out marketing strategies and plans and evaluating their implementation and improvising them from time to time.
- Effectively communicating the marketing plans.
- Drive the research of demands for products and services.
- Pilot projects and researches on competitors and evaluate the company’s strategies to match or edge out the competition.
- Oversee the organization of promotional events, trade fairs, etc. at varied locations.
- Collaborate with the sales department to evaluate and plan product pricing strategies targeting profit maximization and triumphant capture of market shares keeping customer delight insight.
- Leading projects that identify markets and potentially profitable customers.
- Driving sales and lead generation strategies.
- Heading the planning and organizing of company events, trade fairs, and promotional events.
- Ride the herd on content marketing and social media marketing strategy
- Analyses of reports on campaign performance.
Job brief for a Head of Marketing:
A Head of Marketing is an expert in shepherding communications, networking, and building brand loyalty. The industry demands leadership with a deep understanding and up-to-date expertise in strategizing customer and partner requirements.
- Leading a pro-active team that contributes to the marketing strategy of the company with innovative concepts.
- Shepherding the conceptualization, expansion, and promotion of strategic and progressive marketing campaigns.
- A leader with an eye for detailing who heralds demographic and need-based categorization and analyses of target audience using proper research methods.
- Charting out of a viable and feasible marketing mix of varied media, both paid and unpaid for brand promotion and launch campaigns.
- Leadership qualities that build and sustain a coherent brand image using varied social media platforms and ensuring quick response for the feedback received through these media.
- Leading the content development team for chalking out marketing content for varied promotions, both for traditional and digital channels.
- Driving collaboration with key partners.
- Oversee the preparation of reports to analyze the outcomes of the advertisement campaigns and measure their success rate.
Responsibilities of a Head of Marketing:
- Conceptualization and planning of innovative strategies
- Development of strategic marketing campaigns through brainstorming sessions and driving of its successful implementation
- Leading market research and analyses for pointers of market variations
- Providing directions for chalking out a viable marketing mix for strategic campaigns involving varied modes of campaigns
- Driving brand management across different media
- Driving the preparation of strategic marketing and advertising content
- Leading collaboration, building up, and maintenance of relationships with key stakeholders amongst clients, partners, and businesses
- Analyzing results of advertisement campaigns
Requirements for a Head of Marketing job:
A Head of Marketing dons several leadership caps simultaneously while driving excellence from his team hence is expected to be an admirable leader.
- Master’s in business administration, advertisement or marketing
- Proven record of accomplishments as a triumphant Head of Marketing
- Exemplary verbal and written communication skills.
- Ability to nurture and build a pool of talent.
- Leadership abilities that drive success on the wings of storms
- A general amongst his or her soldiers
- Admirable analytical, negotiation. and marketing skills
- An expert at problem-solving
- Passion about triumphing over challenges.
- Excellent people manager.
- A passion to drive and reach summits of excellence
- Ability to think out of the box
- Exceptional interpersonal skills
- Exemplary organizational skills
- A self-driven master at driving time management
- Ability to get the best of the team
Average Salary for a Head of Marketing:
The role of the head of marketing is critical in shaping a company's brand strategy, driving customer engagement, and ultimately influencing sales. As organizations recognize the importance of effective marketing leadership, salaries for this position vary significantly across regions and industries. This overview provides insights into the average salaries for heads of marketing in Singapore.
- Average Salary: S$200,000 per year
- Salary Range: S$100,000 to S$300,000
Industry-wise Salary Comparison Table
| Industry | Average Salary (S$) | Salary Range (S$) |
|---|---|---|
| Banking & Financial Services | S$220,000 | S$150,000 - S$300,000 |
| Information Technology | S$200,000 | S$120,000 - S$280,000 |
| Telecommunications | S$210,000 | S$130,000 - S$290,000 |
| E-commerce | S$230,000 | S$140,000 - S$320,000 |
Top Companies and Their Average Salaries
| Company Name | Average Salary (S$) |
|---|---|
| DBS Bank | S$220,000 |
| Singapore Airlines | S$210,000 |
| Grab | S$230,000 |
| Unilever | S$200,000 |
Head of Marketing Job Key Skills:
- Expertise in permutation and computation while driving innovations and conceptualization
- Pliancy
- Spontaneous and accurate decision-making
- Passion for driving excellence
- Talent management and nurturing
- Charismatic personality
- Analytical mindset
- Ability to lead a research team that analyzes enormous data volumes.
- An eye for detailing
- An expert in marketing and advertisement
- Expert of budgetary controls
Also Read:
Why pursue a career as a Head of Marketing?
- The profile of a head of marketing is a roller-coaster adventure that is high-paced and rewarding with a bouquet of experiences.
- It would be apt to state that it is a position for ones driven by a passion to excel and innovate.
- The role of marketing head catapults you into a world of media that is dynamic and vibrant.
- A love for interacting and bridging the professional relationships with varied demographics and cultures and stimulation of meeting challenges head-on makes you fit the bill of a marketing head.
- A drive and passion for social media developments combined with a business acumen that aims for a hundred percent triumph are suitable for a career as a Head of Marketing.
- This role befits individuals who are passionate people managers and confident negotiators.
How to become a Head of Marketing?
A master’s degree in marketing, advertising, or business combined with a proven record of accomplishments in marketing is essential for landing you, your first appointment, or a promotion in the world of marketing as a Head of Marketing.
However, what carves a niche for an individual in this market is the drive and passion for excellence and the ability to build, profitable and outstanding marketing, pricing, and product mix strategies that build brands and catapult them into giants in the competitive markets. A leader with an analytical mindset for converting volumes of data into accurate strategies that drive successful and profitable marketing campaigns are a must for the role of a head of marketing.
More Resources : Marketing Strategist Job Description | Digital Marketing Manager Job Description | Common Sales and Marketing Interview Questions | Best Marketing Interview Questions
