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What does a Relationship Manager do?

What is a Relationship Manager job?

Relationship managers typically work for companies in all industries to help business customers feel value. Work closely with sales, marketing, and customer service teams to develop new ways to attract customers and reduce customer turnover. The job is to understand the value of the employer and the types of products they offer in order to best represent the employer in customer meetings. One may also be responsible for creating customer surveys and payment negotiations.

What does a Relationship Manager do?

Relationship managers are part of the sales team. Some relationship managers work only with their customers to solve the business or technical challenges they face. They help them with sales opportunities and customer acquisition. They also check the strategies they are using and monitor the competition to stay one step ahead of the game. Some relationship managers deal with customer service and create sales plans based on their needs. Some relationship managers work to build relationships with both parties and meet the needs of everyone in the future.

Relationship Manager job duties include:

  • Create and implement plans to help meet customer needs  
  • Build long-term relationships with customers   
  • Quickly address and resolve customer issues 
  • For new sales and cross-selling opportunities building a sales team 
  • Be ahead of the era 
  • Promotes sales and good customer service practices
  • Formulates strategies
  • Works with customers to strengthen the brand
  • Promotes and maintains a positive corporate image. 

Job brief for Relationship Manager:

Relationship management is the link between understanding a customer’s needs and the company’s ability to meet those needs. Competent and experienced relationship managers can help one set themselves apart from the competitors and retain customers. To consider a candidate a good account manager, make sure to have all the skills one needs to manage their clients before, during, and after the purchase. Below are some of the most important parts of the job that every relationship manager should be capable of:

  • Acquiring company products and services in-depth knowledge
  • Excellent communication and presentation skills 
  • Sharing valuable and easy-to-understand information about products and services 
  • Supervising other employees to communicate with customers 
  • Large and complex information Communicate in a simple and simple way 
  • Excellent presentations Improve social and negotiation skills 
  • Manage people and technology for efficient work tasks 
  • Customer profiles 
  • Promote credibility 
  • With high net value customers Maintaining and maintaining relationships 
  • Providing financial planning and investment advice 
  • Ensuring customer due diligence (CDD) 
  • Product and service upsell 
  • Improve customer service satisfaction 
  • Engineering team to meet customer requirements and work with the sales team 
  • Establish long-term relationships with all customers 
  • All Customer Requirements Act  

Current and future customer service agents need to master these key skills to succeed in their careers. With all the skills, one doesn’t have to be limited to the banking or retail industry, but they can serve a variety of industries.

Responsibilities of a Relationship Manager:

The role of a bank or financial sector relationship manager is to work with clients to help them make the right decisions in their accounts and explain the financial services they offer. It is also expected to identify potential sales opportunities and create new businesses for the company. 

The role as a relationship manager, not a self-centred, money-focused career, is perfectly suited to the customers and their needs. So, one spends most of their day discussing and keeping records of the financial needs. Other daily tasks are as follows. 

  • Setting up new customer meetings  
  • Researching the latest products and regulations 
  • Searching for new opportunities

Requirements for a Relationship Manager job:

  • Intuitive to customer needs 
  • The ability to build and maintain relationships and strong communication and interpersonal skills
  • Customer service or sales background is beneficial 
  • Customer relationship management (CRM) needs to be understood 
  • Strategic Thinkers and the ability to analyse and solve problems quickly solve 
  • Lead teams and has ability to work well with others 
  • Knowledge of mathematics and numbers 
  • Attention to detail and organization 
  • Spontaneous and flexible 
  • Multi-tasker

Average Salary for Relationship Manager Job:

The role of a relationship manager in Singapore is essential for building and maintaining client relationships across various sectors, including banking, finance, and corporate services. The average salary for a relationship manager can vary based on experience, location, and industry.

General Salary Overview

  • Entry-Level (0-2 years of experience): Approximately S$45,000 - S$60,000 per annum.
  • Mid-Level (3-5 years of experience): Approximately S$60,000 - S$90,000 per annum.
  • Senior-Level (5+ years of experience): Approximately S$90,000 - S$130,000 per annum.

Salary by Industry

Industry Average Annual Salary
Banking S$85,000
Financial Services S$80,000
Corporate Sector S$75,000
Insurance S$70,000
Real Estate S$68,000

Salary by Top Employers

Company Average Annual Salary
DBS Bank S$100,000
OCBC Bank S$95,000
UOB S$90,000
Citibank S$88,000
Standard Chartered Bank S$85,000

This overview indicates that relationship managers in Singapore can expect varying salaries based on their location and industry. Major urban areas typically offer higher salaries due to the concentration of financial institutions and corporate offices.

Relationship Manager Job Key Skills:

Candidates for a successful relationship manager have the various skills and qualifications required for their job. To get a job, one must have a bachelor’s degree in business administration or a related field. The best applicants have experience in customer service, sales, or other customer-facing roles. Relationship managers need good communication and presentation skills. The following is an example of the Relationship Manager skill. 

To be successful in this job, one needs: 

  • Good Communication and Listening Skills 
  • Ability to explain complex information clearly and easily 
  • Good Sales and Negotiation Skills 
  • Financial Products and Market Interests 
  • Good Mathematics and Computer Skills 
  • Lots of Energy, Initiatives and Motivations 
  • Honest and credible attitude 
  • Attention to detail 
  • Ability to analyse and investigate information

Why pursue a career in Relationship Manager job?

Relationship managers interact a lot with people from different walks of life. They need to be able to communicate and build repertoire with different kinds of people. This provides one pursuing relationship manager job a great opportunity to build their inter-personal skills. Their communication skills also improve over a period of time. 

Great relationship administration is about correspondence, peace promotion, and relationship building abilities however much it is about the specialized parts of a specific business or industry. Experts in this job might have a lone ranger’s or alternately graduate degree in business, yet they likewise may have a college certificate or postgraduate certification in promoting or correspondences.

How to become a Relationship Manager?

There are no official entry requirements for this role but employers will be looking at candidates with a minimum of five GCSEs, good IT skills and some experience of working within the financial sector.

As this role requires one to keep up to date with financial services, one’ll need to have a good understanding of banking procedures and regulations. Graduation in finance, business studies, or accountancy would also be an advantage. At least one of the following certificates will be expected from anyone giving financial advice to clients:

  • Certificate in Financial Planning (CII)
  • Certificate for Financial Advisers (IFS)

To keep up to date with new financial products and procedures, as a Relationship Manager, one’ll need to have continuous training.

  • Graduation in business, marketing, or related fields 
  • More than 3 years of experience in customer service, sales, or similar positions 
  • Excellent oral and written communication skills 
  • Leading ability and working within a team 
  • Excellent Conflict resolution and interpersonal skills
  • Ability to build lasting relationships with customers 
  • Outstanding organizational strength and strong labour ethics

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