Organisations across diverse sectors recognize the significance of an impactful online presence, making social media marketing an essential component of their overall marketing strategy. This has led to an increase in demand for social media marketers who can help companies stay on top of the trends and position their brand as an authority.
The social media marketing job description too, encompasses a wide array of responsibilities, from devising creative and engaging content strategies to managing online communities and analysing campaign performance.
For candidates looking to get started in this industry, here’s a quick overview of the social media job description – including the necessary skills, responsibilities and other crucial details.
Social Media Marketing Responsibilities
Designing Social Media Campaigns
Social Media Marketing professionals are responsible for designing the organisation’s social media campaigns. They pave the direction and the brand’s perception in the minds of the general public. They are also responsible for attaining social media marketing goals, whether attracting more traffic, increasing awareness, etc.
Social Media Advertising
Social media platforms are one of the biggest brand advertising channels. Social media marketing professionals design advertising campaigns, monitor the performance of social media ads, and optimise the campaign for better results.
Analytics and Data Tracking
Social media platforms are a big data source for brands. Millions of people spend hours on these platforms daily; thus, determination of the kind of ads that perform better than the others, the kind of posts that hooks the audience, what keywords perform better, and other similar factors is essential and among the top social media marketing required skills.
These professionals measure the performance of the campaigns and derive conclusions from the analytics.
Community Engagement
Social media platforms are necessary for brands to build a following. Engaging with their community and expanding it increases awareness of the brand and controls the perception of the brand in the minds of the general public. Social media marketing professionals create posts, videos, and other content to engage with the brand’s community.
Social Media Strategy
Social media marketing professionals control and design the overall strategy that a brand takes on social media platforms. They make social media marketing efforts homogenous with the overall marketing efforts.
The kind of content to be posted, details regarding ads, and community engagement, all contribute to the marketing efforts, and the social media marketing professionals decide the strategy behind designing these. This is a skill needed in addition to the social media marketing qualifications.
Reputation Management
Managing a brand’s reputation is essential for positive growth. This is the responsibility of social media marketing professionals, as most people are swayed by what they see on social media platforms.
Social Media Marketing Qualifications
When it comes to pursuing a career in social media marketing, possessing the right qualifications and skills is paramount. Apart from having a grasp of different social media platforms, candidates also need to have an eye for visuals and content that captures attention.
That being said, here are some common qualifications and educational requirements outlined in social media marketing job descriptions online:
- A degree in digital marketing, social media management or digital advertising
- Past experience managing accounts, running advertising campaigns and creating content for each platform
- Proficiency with using different analytics tools to measure performance
- Exceptional interpersonal communication skills, and a keen eye for innovation.
Social Media Marketing Required Skills
The following requirements are often mentioned in a social media marketing job description:
- Ability to work collaboratively in dynamic and fast-paced environments.
- Working knowledge of social media trends, best practices, and ability to use social media platforms to the brand’s advantage.
- Learning and growth-oriented attitude are essential as social media is constantly changing, and social media marketing professionals must be up to date with the latest trends and practices in the industry.
- High levels of creativity are required to curate engaging content and impressionable ads.
- A good understanding of SEO principles and a core understanding of various social media platforms and their audiences.
Average Social Media Marketing Salary
The average salary for a social media marketing manager in Singapore varies based on experience, industry, and company.
General Salary Overview
- Entry-Level (0-2 years of experience): Approximately S$40,000 - S$60,000 per annum.
- Mid-Level (3-5 years of experience): Approximately S$60,000 - S$90,000 per annum.
- Senior-Level (5+ years of experience): Approximately S$90,000 - S$130,000 per annum.
Salary by Industry
| Industry | Average Annual Salary (S$) |
|---|---|
| IT & Technology | 90,000 |
| FMCG | 80,000 |
| E-commerce | 85,000 |
| Retail | 75,000 |
| Corporate Sector | 80,000 |
Salary by City
| City | Average Annual Salary (S$) |
|---|---|
| Central Region | 85,000 |
| East Region | 75,000 |
| North Region | 70,000 |
| West Region | 70,000 |
| North-East Region | 72,000 |
Salary by Top Companies
| Company | Average Annual Salary (S$) |
|---|---|
| Marina Bay Sands | 120,000 |
| Raffles Hotel | 110,000 |
| Shangri-La Hotels | 105,000 |
| Hilton Hotels | 100,000 |
| The Fullerton Hotel | 95,000 |
This overview indicates that social media marketing managers in Singapore can expect varying salaries based on their location and industry. Major companies in sectors like IT and e-commerce generally offer higher salaries due to the demand for skilled professionals.
How to Find Social Media Marketing Jobs?
Candidates can find social media marketing jobs at the following places:
a. Online job portals like Foundit, LinkedIn or Glassdoor
b. Company websites
c. Networking events
d. Recruitment agencies
e. Social media listings
Final Thoughts on Social Media Marketing Job Description
The specific skill set that any organisation is looking for may differ. Still, the above skills and abilities should add value for a candidate to procure a social media marketing role.
This role requires highly creative individuals who can handle the many social media marketing responsibilities and also work on analysing data to appeal to a larger audience and take actionable insights into more campaign performance metrics.
Proven experience as a social media marketing professional is sure to benefit a profile and satisfy the social media marketing job description. Still, creativity can also be demonstrated otherwise, and given that one possesses the requisite skills, procuring a job in such roles should be no problem.
FAQs on Social Media Marketing Job Role
Q1. What are the Qualifications Required to be a Social Media Marketing Professional?
Generally, a bachelor’s or master’s degree in marketing, business, or design is preferred. However, most social media marketing qualifications are centred around the candidate’s experience, apart from having a baseline understanding of how the platforms work.
A keen eye for content, visual media and analytics is also preferred.
Q2. Is There a Potential for Growth in Social Media Marketing Role?
There is scope for significant growth opportunities in the Social Media Marketing domain. Social Media platforms are constantly growing and hosting millions upon billions of people; organisations looking to expand their reach and connect with global audiences must use these platforms to their advantage. Therefore, social media marketing professionals are always going to be needed.
Q3. What are the Responsibilities of a Social Media Marketing Professional?
Social media marketing professionals run advertising campaigns, drive growth through social media, and manage the brand’s reputation on social media platforms. They also dictate the direction of the social media marketing efforts and bring them in line with the organisation’s overall marketing efforts.
Q4. How Can I Gain Experience in Social Media Marketing?
If a candidate is a first-timer looking for jobs in social media marketing roles, it might not be easy without practical experience. One can gain experience in social media marketing by freelancing, doing personal projects on that, and helping local businesses establish their social media presence.
Q5. What Tools are Helpful for Social Media Marketing Roles?
Working knowledge of SEO principles and the ability to leverage tools such as Google ads, Facebook ads, SEMRush, etc., benefit social media marketing professionals.
Q6. What Can I Include in My Social Media Marketing Portfolio to Make It Better?
A portfolio should include the campaigns that one has managed, the creatives developed, ads run, and other relevant contributions made to social media marketing efforts for any organisation, projects, etc.
Having a portfolio is a common prerequisite in most social media marketing job descriptions.
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