ADVERTISING PRODUCER-DIRECTOR

Advertising Producer-Director

The Advertising Video Producer-Director is responsible for leading the creation of high-quality video content that aligns with advertising objectives and client goals. This dual role involves managing all aspects of production, from conceptualisation and script development to directing the shoot and overseeing post-production ensuring the project is delivered on time, within budget and with maximum creative impact.

Key Responsibilities

Creative Direction

Create compelling storylines that align with brand messaging and objectives.

Direct on-set activities, including working closely with actors, crew and technical staff.

Production Oversight

Plan and manage all phases of video production, including pre-production (scripting, casting, location scouting), production (filming), and post-production (editing, visual effects, sound).

Supervise the acquisition and use of equipment, sets and props.

Budget and Resource Management

Develop and manage production budgets, securing cost-effective solutions without compromising quality.

Source and negotiate with vendors, contractors, and talent.

Post-Production

Oversee the editing process to ensure videos meet creative and technical standards.

Review and approve final cuts, ensuring alignment with client expectations.

Deliver high-quality videos optimised for various platforms.