Product area
The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.
Job description
The Business Strategy & Operations organization provides business critical insights using analytics, ensures cross functional alignment of goals and execution, and helps teams drive strategic partnerships and new initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early stage ideas into future-growth initiatives.
Additional job description
As an APAC Regional Product Lead, you will architect the strategy to grow the Lead Gen business in APAC and build a foundation for sustained growth across the product suite for this marketing objective (MO). You will sit within the Product Go-To-Market and are tasked with strategy and operations to accelerate large customer sales (LCS) business growth across the region with creative problem solving and solution designing
Qualifications
Job responsibilities
- Design the GTM strategy for APAC Lead Gen by partnering with Global Product teams, Regional Specialists and Sales and cross-functional teams.
- Advocate for the APAC perspective at the global level to help shape the strategy and future direction of the Lead Gen product solutions maintain relations and collaborate with the Global / Regional Product Activation counterparts.
- Develop a plan to activate and commercialize products like Search, Performance Max and Demand Gen for Lead Gen MO APAC utilizing data and insight to identify untapped opportunities and influencing leaders to prioritize and focus on Lead Gen growth.
- Cultivate the market trust and build excitement for Lead Gen and deliver solutions that meet our business objectives and product adoption goals.
- Maintain an external market perspective and form an expert opinion on competitive trends, industry challenges, and evolving market needs.
Minimum qualifications
- Bachelor's degree or equivalent practical experience.
- 10 years of experience in management consulting, GTM sales strategy and operations, business strategy, investment banking, venture capital, private equity or corporate advisory.
Preferred qualifications
- Knowledge of Lead Gen solutions in APAC.
- Ability to clearly articulate business needs or problems and identify solutions with guidance.
- Ability to build relationships with stakeholders.
- Excellent presentation and communication skills, with the ability to absorb technical concepts and effectively communicate them to a non-technical audience.
- Excellent problem-solving skills, including the ability to navigate ambiguity and design creative solutions to complex challenges.
