Abbott is a global healthcare leader, creating breakthrough science to improve peoples health. Were always looking towards the future, anticipating changes in medical science and technology.
Were empowering smarter medical and economic decision making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbotts diagnostics instruments, providing lab results for millions of people.
Primary Function:
One of Core Diagnostics (Core Dx) strategic imperatives is to promote our end-to-end solution and create differentiation in the mind of our customers.
Digital Health Solutions (Informatics), instrumentation and automation are critical components of this total solution that enhance the operational performance of the labs and need to be marketed accordingly.
The primary focus of this Marketing Manager is to develop strategies to create demand with our portfolio mentioned above to gain significant share in the Asia Pacific region.
Major Responsibilities:
Drive initiatives that will facilitate faster adoption end-to-end solution with a focus on Digital Health Solutions (DHS)
Demonstrate value of Abbotts DHS to catalyze faster adoption in the market
Build reference sites and proof points of the total solutions offering
Manage all relevant marketing/ad-promo materials targeting both in-lab and outside-the-lab-stakeholders
Monitor competition and develop appropriate responses
Achieve Area plan revenue for DHS Solutions
Improve DHS penetration in deals and in current customers
Drive new marketing approaches/opportunities for customers and keep abreast of customers needs, competitors, technology, marketplace changes
Any other responsibilities as assigned by manager
Requirements:
Bachelors Degree in life sciences, engineering or related technical discipline. MBA is preferred
Minimum 10 years of overall experience, with ideally 5 years of experience managing healthcare informatics/digital health solution products in sales/marketing
Proficient in healthcare marketing
Prior experience in diagnostics/lab environment preferred
Strong team player
Good communication and stakeholder management skills
Able to travel for up to 40% of the time
Strategic thinking skills and customer driven
Results driven individual who challenges the status quo
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
