Assistant Brand Manager/Brand ManagerThe Assistant Brand Manager/Brand Manager will be responsible for developing and implementing brand strategies, marketing plans, and product innovations to drive growth and ensure brand consistency across all channels. This role requires a blend of creative, analytical, and leadership skills to enhance brand equity and market share.
- Brand Strategy Development:
- Develop and implement comprehensive brand strategies to meet business objectives.
- Analyze market trends, consumer insights, and competitive landscape to identify growth opportunities.
- Marketing Planning and Execution:
- Plan and execute marketing campaigns across various channels (digital, print, TV, etc.).
- Collaborate with internal teams and external agencies to create impactful advertising and promotional materials.
- Product Management:
- Oversee product development and innovation initiatives.
- Manage product life cycles, from inception to launch and post-launch analysis.
- Brand Consistency and Communication:
- Ensure brand consistency across all marketing materials and communication channels.
- Develop and maintain brand guidelines and standards.
- Market Research and Analysis:
- Conduct market research to gather consumer insights and identify trends.
- Monitor and analyze brand performance metrics and KPIs to inform strategic decisions.
- Budget Management:
- Manage brand budgets, ensuring efficient allocation of resources.
- Track and report on marketing expenditures and ROI.
- Team Leadership:
- Lead and mentor junior marketing team members.
- Foster a collaborative and innovative team environment.
- Stakeholder Management:
- Work closely with cross-functional teams, including sales, product development, and customer service.
- Maintain strong relationships with external partners, such as advertising agencies and media outlets.
- Qualifications:
- Bachelors degree in Marketing, Business Administration, or a related field. MBA is preferred.
- 5+ years of experience in brand management, marketing, or a related field.
- Proven track record of developing and implementing successful brand strategies.
- Strong analytical skills and data-driven decision-making.
- Excellent communication and presentation skills.
- Creative thinking and problem-solving abilities.
- Proficiency in marketing software and tools (e.g., CRM, analytics platforms).
- Ability to manage multiple projects and meet deadlines.
- Passionate about branding and marketing.
- Innovative and forward-thinking.
- Detail-oriented with a focus on quality.
- Strong leadership and team management skills.
- Ability to thrive in a fast-paced and dynamic environment.
Job Types: Full-time, Permanent
Pay: $5,000.00 - $8,000.00 per month
Benefits:
Flexible schedule
Work from home
Schedule:Supplemental Pay: Performance bonus
Work Location: In person
