Company Description
Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.
We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.
Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.
Responsibilities
Responsible for trade/B2B marketing activities of Content Distribution department including trade events, marketing collaterals and digital marketing.
Events Management
- Identify and plan key local / overseas content markets for branded booths to promote latest programme offerings, as well as identifying relevant programmes to promote in each market.
- To manage/produce marketing collaterals required for branded booth according to trade market requirements.
- Manage the procurement process of for events set up and coordinate with awarded vendor for set up to ensure smooth delivery of booth at each content market.
Marketing Collaterals
- Collate marketing information for programmes by working with the relevant production teams and external stakeholders for material required for programme sales (may be required to do translation work, ability to translate from Chinese to English and vice versa will be an added advantage).
- To plan and manage marketing collateral production such as programme posters (for use across all marketing platforms such as events, website and brochures) and brochures (both hard and digital copies).
Digital Marketing Content Website / EDMs
- Responsible for managing and updating the department's content website, including updating of programme info and video files.
- Required to work closely with the digital team to improve/refresh on aesthetics of website and problem-solve when issues occur.
- Plan EDMs and other digital communication tools to promote Mediacorp content in region-specific campaigns.
Qualifications
- A degree in Marketing, Business or a relevant discipline.
- 4 - 6 years of related experience in Marketing.
- Good communication and team work.
