General Information
Date Published
05-Sep-2024
Advertising Ends
19-Sep-2024
Country
Singapore
Location
Singapore
Role Type
Sales
Work Type
Permanent
ID#
9925
Position Description
Relevant sales or key account management experience in the FMCG industry
Strong business analytical skills
Sales forecasting, demand planning, supply chain, and sales operations
Role Purpose:
To oversee secondary key sales accounts, drive business growth through the distributor channel, identify and capitalize on untapped market opportunities, and develop the capabilities of key accounts to align with the channel strategy, business objectives, and overall organizational goals.
Key Accountabilities:
Business Development (30%):
Identify and pursue new business opportunities within the foodservice industry.
Develop and implement strategies to penetrate target markets, increase market share, and achieve sales targets.
Conduct market research and analysis to stay informed about industry trends, competitor activities, and customer needs.
Build and maintain relationships with potential HORECA customers.
Key Account Management (25%):
Manage and nurture relationships with key accounts to ensure customer satisfaction, retention, and growth.
Develop tailored sales strategies and action plans for key accounts, focusing on long-term partnership and mutual growth.
Monitor account performance, analyze sales data, and provide regular updates to the management team.
Negotiate contracts, pricing, and service agreements to ensure alignment with company objectives.
Distributor Management (25%):
Oversee and manage relationships with distributors to ensure optimal distribution coverage and effectiveness.
Collaborate with distributors to develop joint business plans, promotional strategies, and sales initiatives.
Monitor distributor performance, ensuring alignment with company sales goals and service standards.
Provide training and support to distributors to enhance their sales capabilities and product knowledge.
Integrated Business Planning (20%):
Collaborate with cross-functional teams, including marketing, supply chain, and finance, to develop and execute integrated business plans.
Participate in sales forecasting, demand planning, and inventory management processes to ensure product availability and sales alignment.
Contribute to the development of pricing strategies, promotional plans, and sales incentives to drive business growth.
Analyze business performance, identify areas for improvement, and implement corrective actions as needed.
Skills & Experience:
Bachelor of Commerce in Business Administration or Economics.
Minimum 5 years of sales or key account management experience in the FMCG industry.
In-depth understanding of foodservice industry (preferred).
Strong business analytical skills.
Deep knowledge of FMCG business processes, particularly sales forecasting, demand planning, supply chain, and sales operations.
Excellent communication, interpersonal and negotiation skills
Our Co-operative
Te Mtpuna toa takitini
Fonterras strength is in the collective
We are a Co-operative created and owned by Aotearoa New Zealand dairy farmers. Our rich history is built on farming families working together to share the natural goodness of our dairy with the world.
Collaboration, innovation, and passion was the cornerstone of our creation and something we continue to value today through our commitment to care for the land, our animals, and every drop of milk. Our milk creates goodness through nutritious food with safe, quality ingredients that are loved in New Zealand and around the world.
Anchor Food Professionals (AFP) is the foodservice business of Fonterra. We create
high quality fit-for purpose products and solutions for foodservice professionals in over
50 countries. Anchor Food Professionals is the leading partner of professional chefs,
providing butter, cheese, creams and liquid milks, as well as advisory services, to more
than 1,400 food and beverage establishments.
