As an audience specialist at ThinkChina, you will work with editorial and marketing to expand and engage our audience. You will implement strategies to drive traffic and engagement through SEO optimisation, social media and email marketing, and data analysis. Managing offline events and partnerships will also be an integral part of your role. Ultimately, you will strategise and coordinate ThinkChina's messaging across different platforms and help build a vibrant audience community.
Roles & Responsibilities
- Optimise content strategy for audience growth through SEO, multi-channel promotion, A/B testing and content scheduling.
- Build and manage ThinkChina's social media presence, engage audiences with targeted ad campaigns, monitor audience sentiment and collaborate with influencers to increase reach.
- Analyse data, track key metrics and create insightful reports with data visualisations to inform content strategy and performance.
- Develop audience engagement through email marketing, online/offline events and strategic partnerships to expand reach.
- Stay current with industry trends and conduct competitor analysis to identify opportunities and best practices.
We are looking for someone with:
- Proficiency in managing various social media platforms
- Experience in data analysis and reporting, ideally with tools like Google Analytics
- An interest in China affairs
- Good copywriting, analytical and presentation skills
- Good interpersonal skills to work in cross-functional and fast-paced teams
- The ability to break down complex ideas for different audiences
- Excellent project management skills
- Meticulous, results-oriented and comfortable working under tight deadlines
