Job Role:
We are seeking a highly motivated and experienced B2B Digital Marketing and Performance Marketing Manager to lead and execute our marketing strategies targeting Small and Medium Businesses (SMBs) in Singapore. The ideal candidate will be responsible for driving lead generation, optimizing digital marketing campaigns and improving overall marketing performance to support business growth in the SMB vertical.
Key Responsibilities:
Develop and Implement B2B Digital Marketing Strategy:
- Design and execute comprehensive digital marketing plans focusing on SMBs in Singapore.
- Create targeted campaigns across various digital channels (Google Ads, LinkedIn, Facebook, Email marketing, etc.) to generate qualified leads.
- Collaborate with the SMB digital sales team to align marketing efforts with overall business goals.
Performance Marketing & Optimization:
- Manage paid media campaigns with a focus on performance, ROI, and lead acquisition.
- Conduct A/B testing to enhance campaign performance and improve conversion rates.
Content Roadmap:
- Work closely with brand and marketing communications team to develop relevant content that resonates with the SMB audience.
- Develop a content roadmap and implement it across digital channels based on the content theme and roadmap.
Data Analysis and Reporting:
- Use analytics tools (e.g., Google Analytics, HubSpot, or similar) to track campaign performance and provide actionable insights.
- Prepare regular reports on KPIs, campaign performance, and ROI for senior management.
Market Research & Trends:
- Stay up-to-date with the latest digital marketing trends, tools, and best practices within the SMB segment in Singapore.
Collaboration & Leadership:
- Manage relationships with external agencies and vendors (if required) to ensure effective execution of marketing campaigns.
We think you'll fit in great with us if you have/are:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 4-6 years of experience in B2B digital marketing, with a focus on performance marketing.
- Proven experience working with SMBs in Singapore/Malaysia/Indonesia is a plus.
- Strong knowledge of paid media platforms (Google Ads, LinkedIn Ads, Facebook), SEO, and content marketing.
- Proficient in marketing analytics tools and CRM systems.
- Excellent communication and project management skills.
- Results-driven mindset with a strong focus on metrics and ROI.
We believe that skills, knowledge and experience can come from a diverse range of life experiences. You may not have ALL the listed requirements for this role but this should not hold back! If you believe that you have what it takes for this position, are willing to learn, and you identify with the values and mission of MyRepublic, we would love to hear from you. We celebrate diversity and look forward to hearing from a diverse group of applicants. Excepting any local Manpower Laws, we do not discriminate on any factor in our hiring process.
What we offer in return:
- Exciting opportunities to create and grow in a rapidly growing organization that is a disruptor in the telco space.
- Amazing colleagues and culture that encourages you to do your best work while staying authentic and true to yourself.
- A work culture that puts your individual needs at the core: We focus on outcomes and believe that you can deliver your best work, working anywhere, anytime.
- Wellness first. We believe that wellness goes beyond team celebrations and birthday parties. Our holistic approach to wellness gives you opportunities to recharge, connect and explore, at and outside work.
In addition to the standard leave entitlements, we offer:
- 1 day of wellness leave every quarter for you to take or your health and wellbeing and explore your personal passions.
- 20 days to work from anywhere each year, allowing you more flexibility to explore and connect with your interests while delivering work you will be proud about.
MyRepublic Values
Never Settle: We dream big. We are constantly curious and embrace bold ideas.
Stronger Together: We create together. We win together, we fail together. We grow together, we celebrate together. We are at our strongest together.
Empowered to Deliver: We deliver on our commitments. We are empowered to move fast and with confidence to get the right things done.
We Care: We care for ourselves, one another and our customers. We value authenticity and embrace differences. We create the space to recharge, connect and explore to bring our best selves to work.
