About us
Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asias leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.
Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that were on the cusp of something great, where were working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.
Theres a lot more work to be done with all of our exciting plans. So were looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).
The role
You will be responsible for supporting and contributing to the global Brand ambassador program that the group will build to lead and grow our global influencer and Key Opinion Leader (KOL) community. Sitting within the Global Brand Marketing team, you will assist in shaping Love, Bonito throughout this exhilarating expansion phase in international expansion.
Main responsibilities
Global Ambassador Operations
Works with our operations team to see through the end-to-end liaising of the seeding kits to our ambassadors
Keeping track of the logistical aspect of our global onboarding and seeding programs
Monitoring KOL postings and managing our database of clippings
Global Content Development
Support in the conceptualisation and execution of KOL (Key Opinion Leader) and KOC (Key Opinion Customer) collaborations for campaigns, where applicable, including outreach, development of content ideas and formats, and end-to-end liaising with collaborators (e.g. collaborators wardrobe, payment administrative tasks)
Liaising with internal cross-functional teams to ensure that content brief packages and lookbooks are optimised for each KOL or KOC
Coordinate content creation, ensuring that influencers produce high-quality, authentic content in line with the brand's image
Support in the management of all ambassador content with cross-functional marketing teams and in-country marketing teams
Requirements
You should have / be
A tertiary student or fresh graduate looking to learn the ropes in an exciting and ever changing marketing landscape, preferably with prior experience in a similar marketing internship
A strong knowledge of global KOLs and influencers
Passionate about PR and confident in speaking to and interacting with external stakeholders with a high degree of professionalism
Highly organised and on-top of the game with a keen eye for details, even under pressure
Detail-oriented with the ability to take initiative, prioritise, multitask
A passion for the brand and empowering women
An interest in fashion and general female consumer products
Strong problem-solving skills and an ability to think out of the box with solutions that are scalable, sustainable, yet most cost-efficient
Equally creative and strategic thinker
A self-starter, proactive and hands-on approach. Get it done right, and fast!
Fluent in English, written and spoken
Adept in Google Suite (Words, Slides, Sheets)
Benefits
Market level internship salary and benefits provided
A dynamic, no corporate-BS environment to learn and grow
