Job Overview:
We are looking for a dynamic Branding Manager to lead branding efforts, focusing on partnerships and campaigns. You'll work closely with our founder to execute the company's vision and brand strategy.
You will drive digital branding and customer acquisition strategies aligned with global initiatives, with a key focus on impactful campaigns that boost brand visibility.
Responsibilities:
- Brand Strategy: Develop and ensure consistent brand messaging across all channels.
- Content Creation: Manage brand content to increase awareness and engagement.
- Public Relations: Develop PR strategies, handle media relations, and manage crises.
- Industry Awards: Pursue awards to enhance market positioning.
- Partnerships: Build relationships with key media, financial institutions, and partners.
- Brand Localization: Adapt global strategies for markets like Europe and Australia.
- Compliance: Ensure all efforts align with market regulations.
Requirements:
- At least 2 years in digital marketing/branding and 5 years of work experience.
- FinTech experience is a plus.
- Proficiency in English and Mandarin.
- Experience working with global, cross-functional teams is highly preferred.
