Brand Marketing Specialist / Manager

Exciting news! We are on a growing journey and building a stellar team!

Do you have a flair for fashion and a knack for brand storytelling If you're passionate about shoes and have a keen eye for brand and market trends, we want you to help us put our best foot forward!

Why should you be part of Sunnystep's success

Sunnystep is a science-led footwear company that aims to help people move well so they can live well. We are an innovative force in consumer retail with a clear brand purpose - we believe wellness starts with our feet. Good shoes support our feet and our body, and help us move and live better.

We combine science, sustainability and style. Our shoes are engineered to minimize stress on the feet and maximize comfort, perfect for work, casual and travel for men and women, at all ages.

As a Brand Marketing Specialist / Manager, you will be responsible for developing and executing the brand strategy for our footwear products. This role requires a dynamic and creative professional with a deep understanding of brand positioning, market trends, and consumer behavior.

Other responsibilities include -

• Define and maintain the brand's vision, values, and positioning in the market by developing and implementing comprehensive brand strategies that align with company objectives and market opportunities.
• Collaborate with the product development team to ensure new products align with brand strategy and meet consumer needs.
• Plan, execute, and manage marketing campaigns across various channels (digital, social media, print, in-store) to build brand awareness and drive sales.
• Work with creative teams to develop compelling marketing materials and advertising.
• Identify and establish strategic partnerships and collaborations to enhance brand visibility and credibility.
• Manage relationships with influencers, brand ambassadors, and external agencies.
• Develop and manage the brand's marketing budget, ensuring effective allocation of resources to achieve objectives.
• Track and report on campaign performance and ROI.
• Conduct market research to identify consumer needs, preferences, and trends.

You MUST be or have -

• A deep understanding of brand strategy and consumer insights
• At least 5 years of experience in brand management, preferably within the retail or footwear industry
• A self-starter
• A start-up / growth scale-up mindset, flexible, and open to adapt to changing requirements when needed
• Creative thinker with a passion for brand storytelling.
• Passionate about consumer products that impact people's lives
• Able to work under stress and thrive in a fast-paced environment
• Exceptional communication skills

Headquartered in Singapore, Sunnystep is committed to fostering community, inclusivity, integrity, and technology to support everybody's journey of possibilities.

We review each application thoroughly and will arrange an initial discussion with the shortlisted candidates who best meet our requirements. If you find that the requirements align to your experience and expertise, you may express your interest through this job advertisement or you may reach out to our Hiring Team - [Confidential Information].