This job is with Johnson & Johnson, an inclusive employer and a member of myGwork the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Johnson & Johnson (Depuy Synthes) is recruiting for a Business Development Manager (Digital Surgery), located in Singapore.
The Associate Business Development Manager, Digital Surgery is responsible for defining and shaping short term and long-term strategies and go-to-market solutions that will sustain the growth of our Joints portfolio.
At Johnson & Johnson,we believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
Key Responsibilities
Strategic marketing
- Develop launch plans for New Digital Surgery Products & Focus Segments
- Develop sufficient product knowledge and clinical understanding to be able to competently discuss and convey product value proposition to key customers
- Provide team with NPI insights, establish new revenue streams and explore new go-to-market models
- Identify key drivers and opportunities for product, procedural and market growth.
- Develop and manage portfolio promotion activities, drive procedure development in targeted specialties.
- Ensure competitive advantage across the product portfolio
- Collaborate with cross functional teams, regional and global partners for Marketing, Prof Ed and Comm Ed strategies
- Build and maintain relationships with key opinion leaders and medical societies to develop key opinion leaders and reference base to support professional medical education and market development activities.
Launch & Pricing Excellence
- Develop demand forecast and plan for new products.
- Develop commercial analysis of new product ideas, with particular emphasis on competitive analysis, scenario and pricing analysis, and key market issues.
- Implement launch plan and support sales team in execution and delivery of objectives.
- Track and report progress of the launch.
- Develop and provide pricing guidance to sales team.
Advertising and Promotional Expertise
- Develop creative sales aids, demo tools and promotional materials in partnership with regional marketing team.
- Guide Sales and Technical Specialist team to effectively use promotional materials
- Lead and provide guidance to team in developing promotional materials, design & execution of trade show (exhibition), product launches.
- Allocate Advertising & Promotional resources appropriately to support business growth
Professional Education
- Develop and manage relationship with country KOLs as partners in professional education and delivering improved outcomes to patients.
- Continuously develop new KOLs by engaging young surgeons who are emerging leaders in Orthopaedics.
- Establish relationship and partnership with Orthopaedic societies aligned with marketing strategies and plans.
