Job Description
As a Client Executive, you are responsible to implement PR activities on a day to day basis to support account management. As a curious person and fast learner, you learn about our clients industries quickly, and keep up with trends and current events to advise.
Responsibilities
Account Management
- Day-to-day management of account, including WIP meetings, according to agreed programme and scope of work
- Fully familiarise oneself with clients business and related industry, client contacts, and clients internal communication processes
- Prepare client monthly activity reports detailing all activities carried out for the month
- Ensure all materials and reports submitted to clients are timely, accurate, error-free and approved by account lead (account consultant or director)
- Brief and manage third parties e.g. designers, photographers, event companies and vendors
- Assist on event research and planning, logistics co-ordination
- Manage and oversee client events and functions
- Serve as account lead, manage client contact and correspondence
- Assist on budget and costing research
- Manage media monitoring and compile media clippings
- Conduct media pitching
- Build and cultivate relationships with the media and influencers
Client Management & Strategy Counsel
- Support research on client business and industry (e.g. competitor analysis, industry issues and trends)
- Assist in media training of clients
- Understand the media landscape (e.g. knowing top media titles / journalists relevant to clients)
Content Development
- Research and assist in development of content (e.g. press releases, FAQs, media briefing materials, client briefing books, presentation decks, social / digital content, speeches / talking points, message house, editorial calendar)
- Adapt and customise content for different audience and formats
- Create hooks and create media / audience appeal (e.g. strong pitch, headline, caption)
- Use narrative and composition skills to tell a story
Job requirements
- University degree with an internship or 1 year relevant experience in communications / marketing
- Good communication skills
- Able to work in a fast paced environment
- You are familiar with the most popular traditional and Social Media channels and reach target audiences effectively for our clients.
- Any additional skills, like Photoshop, as well as photography and videography, Google Analytics and Facebook/Instagram/LinkedIn Insights, are highly welcomed as well.
