Content Specialist
Job Purpose
The Content Specialist is an integral part of the in-house production team to capture, produce and edit videos, photos and other multimedia content to showcase stories. The content seeks to increase awareness of key narratives as well as behind-the-scenes efforts. The Content Specialist is required to have advanced skills in video production and creative editing with a fine eye for storytelling to enhance brand reputation.
Responsibilities
Create and develop multimedia (audio/video) social media content, brand marketing videos by leveraging AI, and to support company-wide projects for publicity
Script, storyboard, art direction, allocate resources, set deadlines, work with internal staff and determine optimal modes of media channels for amplification
Work independently as well as part of a team to establish project deliverables
Collaborate closely with internal and external stakeholders to help facilitate the creation of multimedia content
Plan photo and video shoots; scout, select and prepare shoot locations
Develop production schedules and seek the necessary approvals prior to the production shoot
If required to, select and hire additional crew and talent; direct and coach talent; make transportation arrangements for crew, talent and equipment; and ensure all location power needs are met
Record and edit video, photo and sound projects, including selecting program format for final output, capturing/importing media, organising raw media, editing footage and sound files, creating and inserting static and motion graphics, titling, adding music/voice-over/sfx, media management and archiving project media
Manage video and photo library and will need to be in charge of the production equipment
Use analytics or understanding of social media trends to help curate and create content
Qualifications & Work Experience
Diploma / Bachelors Degree preferably in Film, Graphic, Multimedia or related discipline with experience in production and video editing
1 - 5 years of directing and editing of social media content
Skills
Technical skills include:
Video production includes familiarity with DSLR cameras, various HD and SD formats, preproduction/planning, studio and field production, lighting/grip, scriptwriting, storyboarding and photography
Pre-production planning
Post-production entails digital video editing, still and motion graphics design, and video compression for multiple delivery platforms
Expert level knowledge of Adobe Illustrator, Photoshop and Final Cut Pro
Basic understanding and usage of Canva (or similar)
Excellent photography skills
Generic skills include:
Meticulous with strong organisational skills, and enjoys teamwork
Constantly strives to develop skills and explore new techniques, and shares skill knowledge and tactics with the team
Excellent communication skills, positive attitude and experience working with other departments and external vendors
Able to work in a fast-paced environment, and always looking out for new ways to refresh content to engage different audiences
SMRT Trains Ltd was incorporated in 1987 and operates Singapores first mass rapid transit system. Today, we manage and operate train services on the North-South Line, East-West Line, the Circle Line, the Thomson-East Coast Line, and the Bukit Panjang Light Rail Transit. With over 5,000 employees, more than 250 trains, and 141 km of rail tracks across 108 stations, we serve millions of commuters daily.
