Job Details
Responsibilities:
- Develop and execute integrated communications plans in line with the PESO model (paid, earned, sharedand owned) to support business objectives
- Develop and execute strategic media relations plans including story pitching to drive positive earned media coverage, seeking opportunities to maximise positive exposure for the Group and its leadership
- Manage media relations including responding to media queries, facilitating media interviews, developing good working relationships with journalists and maintaining media lists/contacts
- Develop effective PR and communications content
- Support issues media monitoring, analysis of media coverage and social media content
- Source and develop stories for external and internal audiences
- Source and develop content for our digital media platforms (eg. corporate website, intranet, social media) and collaborate with the internal and digital communications teams on execution
- Support key exhibitions/trade shows/events as needed
Requirements:
- Bachelor degree or above
- 7 years of experience in an MNC environment ideally across both in-house and agency roles
- Strategic and creative thinker with the ability to create engaging offline and online content, including breaking down complex technical concepts into easy-to-understand stories.
- Possess good media relations, with a keen understanding of media and the news cycle, as well as proven success in achieving earned media coverage.
- Strong project management capabilities
- A strong command of English and excellent writing skills, with the ability to develop compelling contentfor internal & external communications and engagement for a variety of audiences and channels. Mandarin speaking is a plus.
- Experience in social media and managing events.
EA Personnel No R1980434
BeathChapman Pte Ltd
Licence No 16S8112
