CRM Assistant Manager/ Manager (Customer Relationship Management) Manager

• Develop and drive CRM strategy and plan effective end-to-end delivery of campaigns with the objective of achieving targets
• Create and manage communication plans that are aligned with the local marketing strategy and HQ marketing calendar to align with business objectives
• Work with local marketing team, retail and eCommerce team and HQ to implement lead nurturing and conversion campaigns and instore events aimed at enhancing customer experience, engagement and loyalty
• Analyse customer data to create detailed customer segments for targeted marketing
• Carry out detailed analysis and reporting on all CRM activities both instore and online
• Monitor and analyse campaign performance metrics to evaluate success and identify areas for improvement.
• Embed CRM in the overall business, communicating its value and telling the story behind the data to all teams
• Manage data capture initiatives both instore and online
• Manage CRM customer database effectively, ensure data quality with frequent monitoring, implement data hygiene processes, and oversee data governance ensuring legal compliance.

Job Requirement:

• Proven CRM experience in the luxury or premium sector
• Good knowledge of CRM software tools and applications (Salesforce, Google Analytics and MS PowerBI)
• Experience managing email campaigns for E-Commerce and Retail
• Experience with SQL to e.g. build target groups in SFMC is a plus
• Experience executing tailored email marketing campaigns and user journeys
• Experience of data management in compliance with local data management and protection regulations
• Knowledge of data analysis and reporting tools
• Good understanding of omni-channel best practices and proactive drive to explore emerging technologies
• Excellent communication and interpersonal skills and ability to build relationships at all levels
• Excellent organisational, prioritisation and project management skills
• A strong team player who is highly analytical and data driven and analytical
• Flexibility and willingness to travel internationally if required
• Passion for luxury retail and photography is a plus