About Us
HELIX is the first RWA DeFi protocol leveraging Big-data & AI to connect on-chain investors to sustainable and uncorrelated yields from real-world private credit.
Winner of the Tokenized Debt & Bond Award at the 2023 TADS Awards, HELIX was born out of Helicap, a leading ASEAN private debt and credit analytics platform known for its impressive track record of more than US$300 million in deal volume with zero defaults. HELIX distinguishes itself through its strong Web2 institutional backing, proprietary Big Data credit analytics, a robust deal origination pipeline, planned decentralized credit scoring and a secondary loan marketplace, variable interest products, and solid investor support.
Role
We are looking for a superstar DeFi Marketing & Community Manager to join our team. The ideal candidate will have a deep understanding of the DeFi space and be able to craft and execute a comprehensive marketing strategy that drives engagement, growth, and brand awareness. This role involves handling our content strategy, brand building, community engagement, social media management, managing events, managing our marketing website and leading our token launch (TGE) campaign.
Responsibilities
Token Launch (TGE) Campaign: Plan and execute a comprehensive marketing campaign for our token launch, coordinating with cross-functional teams to ensure a successful TGE
Content Strategy: Develop and manage a robust content strategy that includes blog posts, social media, newsletters, and other digital content to educate and engage our community
Brand Building: Shape and maintain our brand voice and identity across all channels, crafting compelling narratives around our brand, products, and community to enhance engagement and loyalty
Community Engagement: Foster a vibrant, active community on social media platforms such as Discord, Telegram, X, and other relevant channels, promptly addressing community questions, concerns, and feedback
Partnerships and Collaborations: Identify and establish partnerships with other projects, influencers, and media outlets in the DeFi/Web3 space
Event Management: Plan, organize, and manage events such as webinars, AMAs, and community meetups, representing the company at various Web3 events, conferences, and meetups
Website Management: Oversee the management of our marketing website, ensuring it is up-to-date, user-friendly, and optimized for search engines (SEO), analyzing website performance and implementing improvements to drive traffic and engagement
Analytics and Reporting: Monitor and analyze the performance of marketing campaigns, providing regular reports and insights to guide strategy adjustments
Requirements
Atleast 3-5 years of experience in DeFi/Web3 marketing, proven in the form of a portfolio or individual samples
Proven experience in maximizing sales, market reach, and community growth through social media platforms (Twitter, Telegram, Discord, and governance forums as primary channels; Reddit, LinkedIn, and YouTube are a plus)
Experience managing various marketing channels/strategies, organizing and leading AMAs, and managing successful PR campaigns, including press release writing and distribution; history of securing media coverage
Experience managing marketing websites, including SEO, performance analysis, and proficiency with Web3 content management systems (CMS) like Mirror and Paragraph
Experience using software and AI tools to improve effectiveness of marketing strategies
Deep understanding of the DeFi ecosystem, blockchain technology, and cryptocurrency markets
Any prior experience/knowledge in the Fintech/Finance domain is preferred
Excellent written and verbal communication skills, with a strong ability to create engaging DeFi and RWA content
Exceptional storytelling abilities to create compelling narratives that resonate with our audience
Demonstrated leadership skills with the ability to drive projects and campaigns from conception to completion
Ability to thrive in a fast-paced, dynamic environment with a proactive and flexible approach to work
Bachelors degree in Marketing, Communications, or a related field is preferred
Preferred Qualifications
Prior experience with a successful token launch (TGE) is highly preferred
Very strong network and established connections in the DeFi/Web3 community
