Design Lead

Job Overview:

The Design Lead will play a pivotal role in shaping and executing our brand's visual strategy. This individual will lead creative projects from concept to delivery, mentor junior designers, and ensure a cohesive look and feel across all digital, social, and physical brand touchpoints.

Key Responsibilities:

1. Design Strategy and Execution

. Develop and execute a consistent brand visual strategy across digital channels, including TikTok, Facebook, Instagram, and our e-commerce platforms.

. Translate marketing objectives into clear and effective designs, balancing aesthetics and functionality.

. Partner with the Head of Creative & Marketing and team to create compelling assets for product launches, campaigns, and digital advertisements.

2. Team Leadership and Collaboration

. Lead and mentor a small design team, providing direction, feedback, and professional growth opportunities.

. Collaborate with copywriters, social media managers, and external agencies to produce high-quality creative work.

. Foster a collaborative environment, encouraging experimentation and innovative design solutions.

3. Project Management

. Manage multiple projects simultaneously, ensuring timely delivery within brand guidelines.

. Review and prioritize project timelines, maintaining high standards of quality across all deliverables.

4. Design System Development

. Establish and maintain a design system that supports consistency across all brand materials.

. Stay updated on design and industry trends, ensuring our brand stays innovative and engaging.

5. User-Centric Approach

. Champion a user-first perspective, leveraging customer insights to refine and adapt design strategies.

. Conduct design reviews and use feedback loops to ensure optimal user experiences.

Qualifications:

. Bachelor's degree in Design, Fine Arts, or a related field.

. 5+ years of experience in design roles, with a strong portfolio showcasing digital, social, and e-commerce designs.

. Proficiency in Adobe Creative Suite (Illustrator, Photoshop, After Effects) and design tools like Figma or Sketch.

. Experience in managing and mentoring design teams is a plus.

. Strong understanding of brand development, user experience, and design principles.