Job Summary:
As a Digital Marketing Executive at Titan Tech Academy, you will play a pivotal role in crafting and executing our digital marketing strategies. You will be responsible for driving online presence, increasing brand awareness, and enhancing lead generation through various digital channels. The ideal candidate will possess a deep understanding of digital marketing trends, be adept at utilizing various platforms, and have a passion for promoting educational initiatives.
Responsibilities:
Social Media Management:
- Develop and implement social media strategies to enhance brand visibility.
- Create engaging content, manage posts, and interact with the audience across social platforms.
Content Creation:
- Generate compelling and relevant content for various digital channels, including the website, blog, and social media.
- Collaborate with internal teams to showcase Titan Tech Academy's achievements, programs, and events.
SEO and SEM:
- Optimize website content for search engines and manage Google Ad campaigns for effective online visibility.
- Conduct keyword research and analyze data to refine SEO and SEM strategies.
Email Marketing:
- Design and execute email marketing campaigns to nurture leads and engage with the audience.
- Monitor campaign performance, analyze results, and implement improvements.
- Analytics and Reporting:
- Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns.
- Provide insights and recommendations for continuous improvement.
- Partnerships and Collaborations:
- Explore and establish partnerships with relevant influencers, organizations, and platforms to broaden the academy's reach.
Qualifications:
- Bachelor's degree in Marketing, Digital Media, or a related field.
- Proven experience as a Digital Marketing Executive or similar role.
- In-depth knowledge of digital marketing channels, tools, and best practices.
- Proficiency in SEO, SEM, Google Analytics, and social media platforms.
- Strong content creation and copywriting skills.
- Familiarity with the education sector is a plus.
- Creative mindset with the ability to think outside the box.
- Excellent analytical and communication skills.
- We seek Mandarin-speaking candidates who are required to serve Mandarin-speaking management and clients
- 5 days work per week. Need to work on at least one weekend day.
