Morgan McKinley is partnering with one of UK's top organizations in event management and communications for a Digital Marketing Manager role.
This is an individual contributor role based in Singapore, with your directing reporting line based in the UK. It is a 50-50 strategic and executional role.
Job Description:
- Lead Generation: Develop and execute digital marketing strategies to attract and convert qualified leads for B2B event management services.
- SEO/SEM Management: Optimize website content and manage paid search campaigns to drive organic and paid traffic, improving visibility and search rankings.
- Campaign Management: Plan, implement, and monitor multi-channel digital marketing campaigns across search engines, social media, email, and display advertising.
- Marketing Automation: Understand lifecycle marketing and utilize HubSpot to automate marketing processes, nurture leads, and track customer engagement.
- Content Optimization: Collaborate with the content team to enhance content for SEO and SEM, ensuring alignment with lead generation goals.
- Analytics & Reporting: Use Google Analytics and other analytics tools to measure campaign performance, identify trends, and provide actionable insights to improve ROI.
- Collaboration: Work closely with the Sales team to align marketing efforts with sales goals, ensuring a seamless lead handover and optimizing the sales funnel.
- A/B Testing: Implement A/B testing strategies to enhance conversion rates on websites and landing pages, and reducing the cost per click.
- Data-Driven Strategy: Continuously analyze data to refine marketing strategies, optimize performance, and support business growth.
Ideal Candidate:
- 5 years experience in B2B digital marketing, with a strong focus on lead generation and campaign management.
- Proficient in SEO, SEM, Google Analytics, HubSpot, and other digital marketing tools. Experience with PPC and content marketing is a plus.
- Strong ability to analyze data, derive insights, and make data-driven decisions to optimize marketing performance.
- Excellent verbal and written communication skills, with the ability to create compelling marketing content.
- Proactiveness and someone who always finds a better way to do things.
If you are keen on this exciting opportunity, kindly Apply Now or email [Confidential Information]
*Referrals are greatly appreciated*
Estella Goh
EA Licence No: 11C5502
EAP Registration No: R21103781
Only shortlisted candidates will be responded to. If you do not receive a response within 14 days, please accept this as a notification that you have not been shortlisted.
