Digital Marketing Specialist (Advertising)

Job Responsibles:

1. Responsible for advertising placements for the company's financial APP

2. Manage advertising on leading platforms such as Baidu and UC, analyze target audiences, and develop corresponding ad strategies

3. Create creative images, videos, and copy tailored to users, and regularly evaluate the effectiveness of ad materials

4. Monitor and analyze account data, continuously optimize costs, and take responsibility for ROI

5. Analyze competitors market advertising strategies, stay informed about industry trends and traffic patterns.

Job Requirements:

1. At least Diploma in Marketing or higher education

2. 2-3 years of working experience in placing advertisements on Google, Facebook, YouTube, or TikTok

3. Fast learner with a proactive work attitude and a high sense of responsibility

4. Strong skills in data monitoring and analysis

5. Proficient in English, Chinese/Mandarin to liaise with internal or external stakeholders