About Mediatropy
Mediatropy is an independent, award-winning full-service Digital Agency with a diverse team of over 70 professionals spread across offices in Singapore, Indonesia, Vietnam, Thailand, Malaysia, Philippines, Hong Kong, and Shanghai. Our comprehensive suite of services includes Strategy, Creative Content, Web Development, Paid Media, Data & Analytics, SEO/SEM, and Social Media Marketing. We cater to a wide range of industries, specializing in sectors such as hospitality, F&B, education, and financial services. At Mediatropy, we are deeply committed to fostering a culture of creativity, work-life balance, continuous learning, and personal development.
Key Responsibilities
- Proactively plan and execute full funnel paid media campaigns with objectives that range from branding to driving user acquisition, retention, and conversion across regional markets.
- Build media proposals and plans across media channels and campaign types to achieve various objectives.
- Apply strong technical and analytical skills to set up, track, and optimize campaigns effectively, ensuring they deliver measurable results.
- Utilize technical proficiency to implement and monitor conversion tracking, pixel placement, and tag management to assess performance.
- Strong strategic and commercial acumen to explore media outside the usual performance marketing, such as influencer engagement, publishing, podcasts, and brand partnerships.
- Manage client communication on media-related activities.
- Identify and optimize campaigns through various testing and ad formats (AB Testing).
- Report media performance to client and ensure KPIs are delivered and managed accordingly.
- Keep up-to-date on best practices, media consumption behaviors, and competitive landscape to understand where and how to best reach consumers.
- Work cross-functionally across creative and content teams to maximize user experience for conversion and engagement.
Preferred Skills & Experience
- Minimum 4-6 years of hands-on experience planning and executing digital campaigns in an agency.
- Demonstrated experience in activating paid media and optimizing conversion rate.
- Strong technical skills in setting up and troubleshooting tracking systems, analyzing data, and interpreting insights to enhance campaign performance.
- Channel exposure includes Google Ads, DV360, Facebook Ads, Programmatic, and other media platforms.
- Proven record of optimizing digital media campaigns with analytics and data-driven insights.
- Proficiency in Excel and the ability to build actionable insights into presentations.
- Strong self-organization ability.
- Excellent communication and client management skills to understand client requests and briefs.
- Project management skills inclusive of the ability to prioritize.
Benefits
- Career opportunities to lead a team and expand portfolio of work
- Opportunity to work on internal apps and SaaS platforms
- Flexible work schedule and remote work options
- Collaborative and innovative work environment
- Strong culture of work life balance
- Generous annual leave days for employees in markets with fewer public holidays
- ClassPass benefits
