Key Responsibilities
- Proactively plan and execute full funnel paid media campaigns with objectives that range from branding to driving user acquisition, retention, and conversion across regional markets
- Oversee campaign performance and budget pacing, proactively adjusting strategies to ensure goals are met across all media channels.
- Measure, analyze, and report on the performance of all campaigns, providing insights and recommendations to internal and external stakeholders.
- Develop comprehensive media plans and marketing strategies that align with overall business objectives.
- Provide recommendations on optimizations and adjustments to improve campaign outcomes.
- Hands on campaign executions when required
- Strong strategic and commercial acumen to explore media outside the usual performance marketing, such as influencer engagement, publishing, podcasts, and brand partnerships.
- Manage client communications regarding media strategy, performance, and recommendations.
- Identify and optimize campaigns through various testing and ad formats (AB Testing)
- Report on media performance and KPI achievement to clients, ensuring campaigns stay aligned with goals and expectations.
- Keep up-to-date on best practices, media consumption behaviors and competitive landscape to understand where and how to best reach consumers
- Work cross-functionally across creative and content teams to maximize user experience for conversion and engagement
Preferred Skills & Experience
- Minimum 3-5 years of hands-on experience planning and executing digital campaigns in an agency
- Demonstrated experience in activating paid media and optimizing conversion rate
- Channel exposure includes Google Ads, DV360, Facebook Ads, Programmatic, and other media platforms
- Proven record of optimizing digital media campaigns with analytics and data-driven insights
- Ability to work in a fast-paced environment
- Strong proficiency in Excel and excellent presentation skills to build actionable insights
- Strong self-organization ability.
- Great communication and client management skills to understand client's requests and briefs
- Project management skills inclusive of the ability to prioritize
