Planning and execution of all communications and media actions on all channels, including online and social media.
Identifying trends and assisting with product development with international teams. Delivering competitors and consumer insights to derive an appropriate marketing mix.
Responsible for pricing & product marketing within domestic markets including managing promotional collateral to establish and maintain product branding.
I am managing & executing budgets for all marketing & sales activities.
Managing customer relationships: including optimizing conversion & driving retention for sustainable growth.
Managing retailer & mall relationships where applicable.
