Director, Focused Service Brand Management - Asia Pacific
The Hilton portfolio of hotels is comprised of 24 industry leading and world-class brands, spanning more than 125 countries and territories. In addition to our flagship brand, Hilton Hotels & Resorts, the portfolio of brands includes Waldorf Astoria, LXR, Conrad, NoMad, Signia, Canopy, Curio Collection, Graduate, DoubleTree, Tapestry Collection, Embassy Suites, Tempo, Motto, Hilton Garden Inn, Hampton, Tru, Spark, Homewood Suites, Home2 Suites, LivSmart Studios, Hilton Club, Hilton Grand Vacations Club, and Hilton Vacation Club. In Asia Pacific, the company has over 800 trading and over 750 pipeline hotels. A dedicated team of industry experts in the domains of hospitality, brand management, innovation, food and beverage, wellness, owner relations, and more, lead our Brands organization with the steadfast goal of strengthening and growing the Hilton portfolio.
What will I be doing
Reporting into the Vice President, Suites & Focused Service Brand Management - APAC, this position is responsible for day-to-day support in delivering on our brand strategy and priorities for the Focused Service brands in APAC, excluding China (APACx). This includes creating and maintaining differentiation across the brands within Hilton and amongst the competitors through clear positioning, deploying meaningful and locally relevant product and service initiatives and standards that reinforce and reflect the brand personality, managing the innovation cycle of our prototypes and programmatic elements, ensuring long-term brand equity through system management, and supporting enterprise unit distribution strategies.
Setting Strategy
Director-level thought leadership and strategic support of the VP, Suites & Focused Service Brand Management - APAC and of our key strategic priorities, projects, and initiatives.
Ability to think strategically at the enterprise level, with the know-how to deliver at the category, brand, regional, and property level.
Take an entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push the boundaries within the industry and region to drive brand awareness, preference, and brand love.
Executing for Results
Deliver competitive, locally relevant products and services aligned with the focused service space as demanded by owners and guests alike. Conduct or collaborate on all activities needed to grow the brand, including research, prototype and design development or optimization, F&B programming, and brand personality localization.
Lead, manage, and assist with enterprise and brand initiatives designed to enhance the on-property customer experience and drive programs and products that foster a commercial culture across all aspects of the business while adhering to owner friendly economics.
Work with various enterprise stakeholders to drive innovation, improve integration, increase automation, and develop, create, and implement successful and measurable programs to assist in growing revenue, driving loyalty, improving service culture, delivering on our Customer Promise, increasing profitability, and executing brand and enterprise objectives within all operating models.
Develop and maintain guides for brand programs and initiatives for successful implementation by hotel teams.
Conduct cost-benefit analysis for brand standards and programs to ensure they drive guest experience and positive owner returns.
Work closely with the Development team to ensure a pragmatic approach to new deals while balancing a growth mindset with long-term brand equity and support with presentations and pitches.
Work closely with Communications team on brand launches, FAM trips, press releases, and brand promotional content.
Collaborate with HSM on procurement strategies for the Suites and Focused Service Category including product categorization, design packages, program compliance, purchasing platform, etc.
Create and maintain impactful regional brand storytelling materials for various purposes and stakeholders including prospective and current owners, General Managers, internal audiences, media, etc.
Monitor holistic brand health and liaise across the enterprise to develop strategies and tactics for trending portfolio opportunities.
Work with enterprise partners to establish development, operational, and performance reporting standardization and manage the brand's quarterly business review cycle.
Relationships and Influence
Ability to build positive relationships both internally and externally; navigate and influence decision makers in a highly matrixed environment; establish and grow strong partnerships and build consensus with diverse, cross-functional collaborators globally.
Develop strong, positive working relationships with the Country Heads and Ops Leaders, as well as owners, owner representatives, and General Managers to gather feedback, address concerns, and cultivate enthusiasm for brands and support of initiatives. Lead quarterly Brand Connect Calls and GM Panels.
Capable of representing the brands and someone who promotes and builds excitement for the Focused Service category to a broad range of external and internal stakeholders to include owners, guests, and colleagues.
What are we looking for
The success in this role will demonstrate itself through the following attributes and skills:
Demonstrate strong emotional intelligence and excellent communication skills, both written and verbal
Innate strength to build and maintain positive and productive relationships at all levels of an organization
Highly organized with ability to prioritize
Strong time management skills and ability to work independently in a fast paced and agile environment
Ability to listen, gather critical information, identify opportunities, and problem solve
Data-driven decision-maker, with an ability to thrive in both strategic and tactical environments.
Comfortable dealing with ambiguous situations, in setting expectations, and using influence to achieve desired outcomes
Collaborative team player, politically savvy, and great at building relationships across all levels of the business and with external high-ranking executives
Ability to author reports, develop and deliver impactful presentations
Strong project and change management skills with ability to assist with multiple projects at a time
Working knowledge of Microsoft Office 365 and a demonstrated aptitude for learning new systems
Absolute discretion and confidentiality regarding sensitive information
To fulfill this role successfully, you should demonstrate the following minimum qualifications:
BA/BS/Bachelor's degree
5 to 7 years of brand management experience in hospitality or parallel industry
Ability to travel domestically and globally as required, approximately 50%
Additional regional language will be beneficial
What will it be like to work for Hilton
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
