Responsible For Creating, Implementing And Measuring The Success Of
a comprehensive marketing, communications and public relations program that will enhance SBF's image and position within the business communication and the general public
facilitating internal and external communications
all SBF's marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth
Media
Provide communications counsel and support for media and non-media events and activities to all divisions in SBF, the Secretariat and SBF Council
Develop story angles, key messages for SBF events and activities involving media i.e. manage press briefings, interviews and media queries
Facilitate media queries and ensure timely response to media
Draft and/or provide inputs and edit/translate commentaries, speeches, messages and write-ups
Media engagement and cultivation
Social Media
Expand and grow SBF's digital presence and increase online engagement with members and wider business community through digital marketing campaigns and content marketing
Oversee content creation and implementation for social media channels including Instagram, Facebook, LinkedIn, YouTube and WeChat
Create digital marketing campaigns for key events
Digital Collaterals
Management of the website, ensuring content is enhanced, accurate and updated in a timely manner
Serve as overall editor for SBF's e-magazine BiZSpoke
Corporate Collaterals
Develop corporate materials to support SBF's outreach
Lead in the development and on-schedule completion of Annual Report and Corporate Video
Oversee collateral production of other departments including editing and design
Corporate Identity
Serve as guardian of corporate identity to ensure brand standards are consistently applied throughout organisation
Capability Building and Budget Management
Building capability within the team and organisation
