We are looking for a dynamic, resourceful, and ambitious Marketing Specialist to join our fast-growing team. The successful candidate will be responsible for supporting the client's marketing activities, campaigns and events management. As part of the Account Servicing team, you will be developing marketing campaigns to generate leads across marketing pillars such as events, campaigns, and media buys.
You will be responsible for working with an ecosystem of companies that provide data, tools, and services that maximize the performance of marketing. This role is responsible for leading marketing initiatives across partner types, including comarketing, content development, thought leadership, and events.
Why Join Us
- Besides Tai Seng MRT
- Medical/Insurance benefit
- Fun and Friendly working environment
- Hybrid Working Style
Job Description:
Account Management
- Serve as the marketing support team for all current clientele and its active projects.
- Project manage and ensure the timely, successful, and profitable delivery of our client's creative solutions according to their business needs and objectives
- Be part of supporting the client's campaign and an informed expert on the products and solutions.
- Contribute effectively in any incoming brief/project discovery phase - discover and identify the client's business pain points, SWOT, and landscape.
- Collaborate with the creative and strategy team to identify new ideas and be an effective team member for the ongoing ideation of new business and creative solutions
- Forecast, prepare, and track key account management metrics in the company's CRM platform to ensure the account timeliness of billing.
- Communicates the client's goals/objectives and represents the client's interests to the team
- Work closely with the creative team to maintain a continuous communication of project status to identify potential issues and opportunities within or related to the project
- Acquire a good understanding of company capabilities and services and effectively communicates all offerings to the client
- Provides regular updates on all account activities, including project status and inquiries, on a weekly basis
- Maintain the Account team archive library
- Help plan an event in accordance with client objectives and requirements, and proactively identify and address gaps and potential problems based on the venue's capability
- Negotiate and liaise with third-party vendors/caterers for quotations and event setup requirements
- Work as part of a team to execute events flawlessly, troubleshoot and problem-solve on-site, and also manage and service clients throughout.
Job Requirements:
- 2 - 4 years of work experience, ideally with 1+ years experience focused in B2B marketing, especially IT industry
- Relevant experience in MICE, Hospitality/Tourism or a relevant industry knowledge
- Experience in partner marketing, lead generation campaigns, events, or media buy is preferred
- Strong marketing background with a track record in strategizing, executing, and measuring performance and creative marketing campaigns end-to-end
- Develop, execute and manage highly effective advertising campaigns and media plans to drive traffic and awareness.
- Propose creation of relevant and engaging digital content for publishing onto various digital platforms
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans.
- Experience collaborating with cross-functional teams and managing stakeholders
- Excellent computer knowledge of PC environments with proficiency in Microsoft Word, PowerPoint, and Excel Writing and proofing skills are also required
- Relevant experience in digital marketing &/or performance marketing.
- Experience in SEM, SEO and SMM skills.
- Experience growing SEO traffic and organic lead acquisition. Familiar with on-site SEO best practices and knowledge of ranking factors and search engine algorithms.
- Experience in launching campaigns across a variety of channels including email, ads, web, social, events, and more.
- Excellent communication skills (written and verbal), administrative skills and negotiation skills
- Independent personal motivation and initiative, as well as discipline and good judgment
- Ability to work independently, organized, dependable, detail-oriented and work well under pressure
- Team player with a cooperative spirit Quick learner, efficient and high sense of urgency
