Job Description
The General Manager (GM) of the Singapore Airlines Academy is responsible for leading and managing all aspects of the Academys business and operations. This role involves strategic planning, team leadership, market and product development. The GM will be responsible for driving the growth of the Academy and maintaining its reputation for the delivery of high quality training programs.
Key Responsibilities
Leadership and Strategy:
Develop and execute the Academys strategic vision aligned with the overall business goals of SIA.
Shape and effectively communicate the Academys value proposition to internal and external stakeholders.
Oversee the development and implementation of the Academys business plan, including financial projections and resource planning
Drive the Academys business performance to meet key performance indicators (KPIs) and operational goals
Financial Management:
Manage the Academys budget, ensuring optimal resource allocation and financial sustainability.
Develop and implement strategies to achieve revenue targets and improve profitability.
Business Development:
Identify and pursue new business opportunities, including partnerships, collaborations, and market expansion.
Develop and execute effective sales and marketing strategies to attract and retain clients by leveraging on assets and channels (i.e website, social media and events)
Build and maintain strong relationships with key clients and industry stakeholders.
Review pricing strategies and conduct competitor analysis to identify emerging trends and opportunities.
Product Development and Delivery:
Oversee the design, development, and delivery of high-quality training programmes that meet the evolving needs of clients.
Stay abreast of industry trends and best practices to ensure curriculum relevance and innovation.
Operational Excellence
Ensure the efficient and smooth operation of the Academy, including facilities, technology, and administrative functions.
Ensure compliance with all relevant regulations, standards, and policies.
Requirements
Possess a university Bachelors degree in any discipline.
An Advanced Certificate in Training and Assessment (ACTA) or Advanced Certificate in Learning and Performance (ACLP), is preferred.
A Diploma in Adult and Continuing Education (DACE) or Diploma in Design and Development of Learning for Performance (DDDLP), is an advantage.
Minimum of 7 - 10 years of experience in a leadership role within a training institute or educational organization, preferably in service and operational excellence.
Proven track record in leading and managing a successful training or education organization.
Strong business acumen and strategic thinking skills.
Excellent communication and interpersonal skills.
Demonstrated ability to build and maintain strong client relationships.
Strong financial management and analytical skills.
Experience in sales and business development, with a track record of driving growth
We thank all candidates for your interest in Singapore Airlines, and regret that only shortlisted candidates will be notified.
