Job Overview
Hexagon's Asset Lifecycle Intelligence division is on the lookout for a dynamic
Group Marketing Manager, APAC, to take on a high-impact leadership role that drives market strategy and product success for our Digital Projects solution portfolio across the APAC region!
As the
Group Marketing Manager, APAC, you will assess both established and emerging markets, shape dynamic promotional strategies, and guide impactful product launches that resonate with diverse customer needs. With a strong focus on multi-channel programs, you will lead the development of marketing solutions and campaign enablement activities that position our products at the forefront of industry innovation.
With the flexibility to be based in any of our
Australian offices (Sydney, Brisbane, Melbourne, or Perth) or in
Singapore, this hybrid role offers the perfect blend of collaboration and autonomy, empowering you to make a global impact while enjoying a healthy work-life balance. Occasional travel will provide further opportunities to connect with key stakeholders across the region.
Responsibilities
- Market Strategy and Innovation: Evaluate existing and potential APAC markets, coordinate technical marketing solutions, and shape go-to-market strategies that align with customer demands and trends.
- Product Launch and Promotion: Spearhead successful product launches and promotional activities, including advertising, campaign enablement, and engagement programs that drive customer acquisition and loyalty.
- Team Leadership Across APAC: Lead and inspire a talented team across the APAC region. Foster a collaborative environment that encourages innovation, professional growth, and operational efficiency.
- Cross-functional Collaboration: Partner with sales, pre-sales, global and regional teams to craft and implement multi-channel campaigns, ensuring consistent and compelling messaging for target markets.
- Data-driven Decision Making: Analyse complex data and situations to provide strategic recommendations that align with organizational goals. Your insights will directly influence high-level decision-making and strategy.
- Budget and Performance Management: Oversee budgets, schedules, and performance metrics to ensure projects are delivered on time and within scope. Implement strategic policies and establish best practices to drive sustained excellence.
Education / Qualifications
What You Bring:
- Strategic Vision and Proven Results: A proactive, strategic mindset with a history of driving successful product launches and achieving market growth.
- B2B Marketing Expertise: Over 10 years in B2B marketing, ideally within SaaS, with a strong foundation in multi-channel campaign development.
- Leadership in APAC: Demonstrated team leadership across multiple regions, with specific experience managing teams within APAC.
- Data-Driven Decision Making: Skilled in making informed decisions based on data analysis, with the ability to adjust strategies as market conditions evolve.
- Educational Background: Degree in Business, Marketing, or Communications.
- Tech Proficiency: Experienced in Salesforce and marketing automation platforms like Eloqua, Pardot, or HubSpot.
- Exceptional Communication Skills: Outstanding written, verbal, and presentation abilities, adept at stakeholder engagement and influence.
- Commercially Savvy: Strong business acumen and a results-oriented approach to aligning marketing strategies with organizational goals.
About Hexagon
Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.
Hexagon's Asset Lifecycle Intelligence division helps clients design, construct, and operate more profitable, safe, and sustainable industrial facilities. We empower customers to unlock data, accelerate industrial project modernization and digital maturity, increase productivity, and move the sustainability needle.
Our technologies help produce actionable insights that enable better decision-making and intelligence across the asset lifecycle of industrial projects, leading to improvements in safety, quality, efficiency, and productivity, which contribute to Economic and Environmental Sustainability.
Hexagon (Nasdaq Stockholm: HEXA B) has approximately 25,000 employees in 50 countries and net sales of approximately 5.4bn EUR. Learn more at hexagon.com and follow us @HexagonAB.
Why work for Hexagon
At Hexagon, if you can see it, you can do it. Hexagon's Asset Lifecyle Intelligence division puts their trust in you so that you can bring your ideas to life. We have emerged as one of the most engaged and enabled workplaces*. We are committed to creating an environment that is truly supportive by providing the resources you need to fully support your ambitions, no matter who you are or where you are in the world.
- In the recently concluded workplace effectiveness survey by Korn Ferry, a global HR advisory firm, Hexagon, Asset Lifecycle Intelligence division has emerged as one of the most Engaged and Enabled workplaces, when compared to similar organizations that Korn Ferry partners with.
Everyone is welcome
At Hexagon, we believe that diverse and inclusive teams are critical to the success of our people and our business. Everyone is welcomeas an inclusive workplace, we do not discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all.
Respect is the cornerstone of how we operate, so speak up and be yourself. You are valued here.
