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Vipshop

Growth Marketing Executive

Early Applicant
  • a month ago
  • Be among the first 50 applicants

Job Description

Responsibilities:

Marketing Strategy

· Develop comprehensive 360 marketing strategy and growth marketing strategies that integrate partnerships, affiliates, and KOLs initiatives.

· Implement and manage digital marketing campaigns across various channels, ensuring alignment with overall business objectives and KPIs.

· Utilize data-driven insights to evaluate campaign performance, identify trends, and optimize marketing strategies for continuous improvement.

· Monitor industry trends, competitor activities, and customer behavior to stay ahead in a rapidly evolving digital landscape.

Partnerships

· Identify, negotiate, and establish partnerships with relevant brands, influencers, and platforms to expand our reach and customer base.

· Collaborate with external partners to develop joint marketing initiatives, promotions, and campaigns that drive mutual growth and brand visibility.

Affiliates Marketing

· Recruit, onboard, and maintain relationships with affiliate partners (both B2B and B2C) to ensure alignment with our brand values and objectives.

· Monitor affiliate performance, analyze data, and optimize campaigns to maximize ROI.

KOLs (Key Opinion Leader) Management

· Identify, engage and manage KOLs and influencers who align with our brand ethos and target audience.

· Develop and execute KOLs marketing strategies, including content collaborations, sponsored posts, and ambassadorships.

· Track and report on KOLs campaign performance, adjusting strategies as necessary to achieve marketing goals.

  • Requirements:*

· Bachelors Degree in Marketing, Business Administration, Communications or relevant field.

· No experience required (relevant internship experience or minimum 2 years of marketing experience will be a plus).

· Experience in negotiating partnerships, managing affiliate programs and executing influencer marketing campaigns will be advantageous.

· Self-starter with strong project management skills, able to work independently yet effectively in a fast-paced environment.

· Excellent communication and interpersonal skills, with the ability to build rapport with multiple stakeholders and cross-functional teams.

· Detail-oriented in order to ensure timeliness and accuracy of all communications.

· Passion for e-commerce, beauty, fashion, and lifestyle, with a strong understanding of our target audience.

· Demonstrate a high degree of flexibility and be comfortable navigating ambiguity.

Job Types: Permanent, Fresh graduate

Pay: $3,
  • 00 - $4,000.00 per month

    Schedule:
  • Monday to Friday

Work Location: In person

More Info

Industry:Other

Function:Marketing

Job Type:Permanent Job

Skills Required

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Date Posted: 23/10/2024

Job ID: 97628715

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