Company Overview:We are a Singapore-based health and wellness brand serving over 100,000+ customers. Over the past 7 years, we have grown to become a leading brand in our region. The majority of our team is based in Singapore, and we have a growing team of talents based in Indonesia, Malaysia, and the Philippines. Our brand has been featured in media outlets such as The Business Times, The Peak, ICON Singapore, Channel News Asia Luxury, and AsiaOne.
Our company is a leading player in the health and wellness industry in Asia-Pacific, specializing in high-quality vitamins, minerals, and supplements. We are committed to helping people live healthier and happier lives through making being healthy fun, and enjoyable.
We are looking for someone to lead our Content & Media Strategy where we focus on creating content and telling stories centered around the health and wellness vertical. As Head of Content Strategy, you will be strategizing, producing, executing the brands content production across various channels and forms. You will also be building and managing a team to execute into these key ideas.
Within the role, you will be responsible for the development and execution of the brands content strategy across multiple video formats, especially in reality and personality-based formats on key social media platforms like Instagram and TikTok. You will be involved in the collaboration across teams to deliver organic and sponsored video products.
Were looking for a humorous, creative and energetic individual passionate about telling stories and about health and wellness. We want to create engaging content to help educate, entertain, and agitate key issues that are in line with our brands mission to help people lead better lives.
- a. Content Strategy planning
develop a comprehensive content and media strategy aligned with business goals and objectives from the groundup
- identify target audience segments and create personas to guide content creation
define key performance indicators (kpis) to measure the success of content and media efforts
- b. Team building and management
hire, onboard, and train a team of content creators, editors, designers, and media specialists- foster a collaborative and creative work environment
- c. Content creation and curation
oversee the development of high-quality, engaging content across various formats (e.g., articles, videos, social media posts, infographics)- ensure content is consistent with brand voice, tone, and style guidelines
Content ideation and script writing for reality and personality-based video formats, that is in line with TPG's creative direction to deliver organic and sponsored video products.
- Understand, facilitate and participate in content strategy development with leads based on industry trends and audience preferences
stay up-to-date with industry trends and emerging technologies
- experiment with new content formats, platforms, and distribution methods to keep the strategy fresh and innovative
promote the company's brand and values through content and media efforts
- Qualities suited for this role:
Outgoing and energetic
- Funny, has a natural flair for humor
Loves making people laugh- Passionate about health and wellness
Pro-active, responsible, accountable and collaborative
- Highly analytical, well-organized with great attention to detail, and focus on quality of results
Persuasive and effective communicator; Strong communication (verbal, written and presentation) and interpersonal skills
:
Ready to be part of a team thats as energetic as a morning yoga session and as fun as a Friday night out If you're passionate about wellness and want to make a mark in the world, send us your resume. Let's make history together!
Send in your application, a cover letter that shines brighter than a wellness guru's aura, and links to social media accounts youve managed or your content works. We can't wait to meet you!
Job Types: Full-time, Permanent
Pay: $6,
- 00 - $9,000.00 per month
Benefits: - Employee discount
Professional development
Schedule:
Supplemental Pay:
* Yearly bonus
Experience:
- Content development: 4 years (Preferred)
Work Location: Hybrid remote in Singapore 349313
