Head of Lifecycle Loyalty
About Us
MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching
- 8m monthly unique users and working with more than 270 commercial partners across five markets including Singapore, Hong Kong S.A.R., Philippines, Taiwan, and Malaysia.
The Marketing team is a vibrant and creative group dedicated to amplifying our brand and driving the company's growth. Our team members are innovative thinkers who excel in crafting compelling narratives and engaging campaigns. We thrive in a dynamic, collaborative, and international environment that fosters both personal and professional growth. By joining us, you'll have the opportunity to shape the company's voice, influence market strategies, and tackle exciting challenges daily. Embark on a rewarding journey with us and make a significant impact in the world of marketing.
What We Offer
You will be entitled to a competitive salary and attractive benefits, including:
Annual leave, birthday leave, tenure leave, international remote work leave, and more
Five-day work week, hybrid work arrangement
Professional trainings, career advancement and internal mobility opportunities
Competitive benefits including insurance and mental wellness program
About the Job
As the Head of Lifecycle Loyalty at MoneyHero Group, you will be responsible for developing and implementing a comprehensive loyalty strategy to enhance customer retention, engagement, and satisfaction across the platform's user base. You will lead a team of lifecycle loyalty specialists and collaborate closely with cross-functional teams to drive the growth and success of the loyalty program.
The Head of Lifecycle Loyalty will be responsible for:
Develop an overarching lifecycle strategy that incorporates loyalty and cross sell components. Bring Right customer x right message x right channel to life. Right Customer: What are the lifecycle Customer segmentsRight message: What's the right Happy path workflow to cross sell them and make them loyal Right channel: Explore new channels beyond email to reach customers
Develop Loyalty Strategy: Create a strategic roadmap for the loyalty program aligned with business objectives, customer needs, and industry best practices. Define key performance indicators (KPIs) and success metrics to measure the effectiveness and impact of loyalty initiatives. Integrate lifecycle and cross sell point of view within overall strategy.
Manage Loyalty Program: Oversee the end-to-end management of the loyalty program, including program design, customer segmentation, rewards structure, redemption options, and promotional campaigns. Continuously evaluate and optimize program features to enhance customer value and drive loyalty.
Customer Insights and Analytics: Utilize data analytics, customer feedback, and market research to gain insights into customer behavior, preferences, and trends. Identify opportunities for enhancing
Cross-functional Collaboration: Collaborate closely with product, sales, and customer service teams to integrate loyalty initiatives into the overall customer experience strategy. Ensure alignment and coordination across departments to deliver a seamless and cohesive loyalty experience.
Performance Monitoring and Reporting: Monitor the performance of the loyalty program against established KPIs and objectives. Provide regular reports and updates to senior management on program performance, insights, and actionable recommendations for improvement.
Team Leadership and Development: Lead and mentor a team of loyalty specialists, providing guidance, support, and professional development opportunities. Foster a culture of innovation, collaboration, and continuous learning within the loyalty team.
In this role, we are looking for someone with:
Bachelor's degree in Business, Marketing, Finance, or related field. Master's degree or MBA is a plus.
Minimum of 12 years of experience in loyalty marketing, customer retention, or related roles
Proven track record of developing and managing successful loyalty programs, preferably in the fintech or e-commerce sector.
Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
Excellent communication, negotiation, and relationship-building skills with the ability to collaborate effectively with internal and external stakeholders.
Strategic thinker with a creative mindset, innovative approach, and ability to identify and capitalize on market opportunities.
Leadership experience, including team management, coaching, and development.
Passion for customer-centricity, innovation, and delivering exceptional user experiences.
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What can you expect from us
Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work: We have a team of over 350 talented individuals in 5 markets who are hyper passionate about building innovative financial solutions and making an impact on people's lives.
Culture: We take our work seriously but don't hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group
EEO Statement
MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.
