We are looking for an experienced, highly motivated and hands-on Head of Online Marketing to push our Marketing activities to the next level. You will be responsible in scaling up our user acquisition strategies, with positive unit economics and profitability always in mind.
You will work closely with the Founder and CEO of StyleTribute, helping the company to reach its next stage of growth.
Are you passionate about finding new ways to acquire customers and measuring the exact value that each of them bring to the companys bottom line Are you obsessed about optimizing each channels CAC Are you constantly thinking about strategies to get our customers to come back to the website more and more often
And most importantly, are you looking to step up a role in your career, punching above your weight class (https://bothsidesofthetable.com/whom-should-you-hire-at-a-startup-bc47cac70e49), proving you can succeed in an extremely challenging role, with infinite career upside
If the answers to all the questions above is YES!, then we probably have the opportunity for you.
RESPONSABILITIES
PAID CHANNELS
Manage the day to day operations of all of our active Paid Channels (SEM, FB Ads, GDN, Retargeting)
Scale up and allocate efficiently our marketing budget across our paid channels, while trying to lower at the same time our overall CAC
ORGANIC CHANNELS
Email Marketing
Optimize our existing EDMs campaigns by means of rigorous A/B testing and channel
Set up a comprehensive automated email campaigns strategy (DRIP campaigns) with the objective of increasing our customers retention and LTV
SEO
Onsite provide technical guidance to our CTO/CPO on the onsite optimizations needed and make sure that any future development is SEO complaint.
Offsite- ideate and execute white-hat link building strategies with the goal of improving our domain authority
ONSITE MARKETING
Periodically collect qualitative and quantitative customers insights, so to always have a crystal clear understanding of our websites areas of improvement
Ideate and run A/B tests with the objective of improving of the websites conversion rate
DATA ANALYSIS
Daily/weekly/monthly analysis of each channels and countries performance, enabling a timely and dynamic allocation of our marketing budget
Advanced monthly cohort analysis of our different markets and acquisition channels
Detect and resolve any data tracking mistakes that might appear from time to time
PROJECT & TEAM MANAGEMENT
Oversee and coordinate the work of our Social Media Manager and Graphic designer
Work alongside our Tech team to build new marketing tools, additional tracking integrations or new onsite SEO improvements
REQUIREMENTS
We are looking for someone that:
Has a minimum of 2-3 years of working experience in a performance marketing role of an online venture (ideally an eCommerce startup)
Has worked directly or indirectly in several of the channels/activities mentioned above and can demonstrate in-depth technical theoretical and practical know-how of their functioning
Has basic understanding of the CSS, HTML, Javascript, and W3C standards
Has excellent knowledge of Web Analytics platforms (GA primarily)
Has a strong analytical mindset - experience with data-driven metrics to manage and measure business impact.
Can work independently with minimal supervision and a high level of proactivity
Demonstrated success driving cross-functional initiatives to completion
Outstanding interpersonal skills; ability to develop and maintain relationships with both internal and external stakeholders
Has a can-do attitude
Is a hard-working and driven person
Is genuinely passionate about online marketing and start ups
BENEFITS
Opportunity to lead a fundamental function within the company
Work hand-in-hand with our CEO to determine the best strategies to acquire and retain customers at scale
Being able to directly impact the long term success and growth of the business
Opportunity to grow long term in a highly ambitious and investors-backed company (https://www.techinasia.com/styletribute-series-a)
Unparalleled opportunity to gain top-notch marketing experience in one of today's hottest emerging markets and industries
Work permit sponsorship for expatriates
Flexible working environment and hours
Competitive salary
