Our Story So Far
Twelve years back, Lenskart was started by a 26-year old entrepreneur - because he wanted to solve the problem of preventive blindness. We had humble beginnings - we spread awareness about eyecare, we took orders for eyeglasses online and shipped them to customers from a warehouse that was the size of a modern-day conference room.
As of today, little by little, Lenskart has served 40 Million people across the globe - helping them see better and lead better quality lives. Simultaneously, weve also built ourselves up to be Asias largest eyewear company. We have 10,000+ Lenskartians worldwide, more than 1500 Omni channel stores across 175 cities in India, Singapore and Dubai and cut to 2022 - we are shipping a pair of eyewear every
- 5 seconds, from the worlds most automated eyewear factory!
In 2022, Lenskart partnered with Owndays and took a majority stake in the Japanese-owned eyewear player that has a deep presence in Asia. With this partnership, we have added an additional 400 stores and extended our reach to 13 countries.
Our Key Investors
Softbank, ADIA, Kedaara Capital, Steadview Capital, Premji Invest, Temasek, Holding, KKR, Alpha Wave Ventures, Bay Capital
You: In Our Next Chapter
We've come a long way but we're not there yet. Good is not good enough, you'll hear Lenskartians say that often. Our aim is to serve
One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. Thats our new purpose - and we can only get there through cutting-edge technology and exceptional people.
About the role
The Head of Social, Southeast Asia will be responsible for developing and executing a comprehensive social media strategy to enhance Lenskarts brand presence and engagement across Southeast Asia. This role requires a strategic thinker with a deep understanding of the local markets, social media trends, and consumer behavior. The ideal candidate will have a strong background in social media management, content creation, and community engagement. The role can be based out of Bangkok, Thailand or Singapore.
Job Responsibilities:
Develop and implement a regional social media strategy aligned with Lenskarts brand vision and business objectives.
Identify and capitalize on emerging social media trends and platforms to drive brand awareness and engagement.
Lead the creation of high-quality, engaging, and on-brand content for various social media platforms, including Facebook, Instagram, TikTok, Twitter, and LinkedIn.
Collaborate with the creative and marketing teams to produce compelling visuals, videos, and written content.
Foster and grow online communities by engaging with followers, responding to comments and messages, and initiating conversations.
Monitor social media channels to gather insights, track sentiment, and manage the brands online reputation.
Plan and execute social media campaigns to support product launches, promotions, and brand initiatives.
Track and analyze the performance of social media campaigns using analytics tools, and provide actionable insights for continuous improvement.
Identify and collaborate with influencers, brand ambassadors, and partners to amplify Lenskarts reach and engagement.
Conduct market research to understand local consumer behavior, preferences, and trends in Southeast Asia.
Use data and insights to inform social media strategies and optimize content performance.
Lead and mentor a team of social media specialists and content creators.
Who we are looking for
Minimum Qualifications
Bachelors degree in Marketing, Communications, or a related field.
8+ years of experience in social media management
Proven track record of developing and executing successful social media strategies.
Strong understanding of social media platforms, trends, and best practices in Southeast Asia.
Excellent written and verbal communication skills, with the ability to create engaging content.
Creative thinker with a keen eye for design and aesthetics.
Experience in community management and influencer marketing.
Analytical mindset with the ability to interpret data and generate actionable insights.
Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Passion for eyewear and fashion is a plus.
