Responsibilities
Lark
Lark is a next-generation team productivity suite that boosts organizations efficiency, creativity, and engagement. It seamlessly integrates Messenger, Docs, Calendar, Video calls, Emails, OKR, and more into one easy-to-use app.
Why Join Us
Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.
Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.
To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo Never. Courage Always.
At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve.
Join us!
About The Team
At Lark Technologies, the APAC (ex-China, ex-Japan) Marketing Team is an energetic, innovative, and results-driven group that plays a critical role in expanding Lark's brand presence and driving business growth. Focused on developing and executing comprehensive marketing strategies, the team collaborates closely with our sales, partnerships and growth teams to amplify lead generation and brand awareness. We run dynamic campaigns across digital platforms, host engaging events, and foster strategic partnerships to effectively communicate Lark's unique value propositions to our target audiences.
If you thrive in a fast-paced, collaborative environment and are passionate about driving impact through creative marketing initiatives, we encourage you to apply. You'll be joining a team of marketing professionals who are committed to achieving shared goals while continuously pushing the boundaries of innovation in the SaaS B2B space.
Responsibilities:
As an Integrated Marketing Manager at Lark, you'll have comprehensive exposure to digital, event and content marketing, working alongside our all-rounded marketing team. You can expect to:
Digital/Content (40%)
- With a creator mindset, craft creative and engaging organic content for social media that evangelizes the Lark brand and generates demand at the top of the funnel.
- Own the messaging iterations for social media posts, EDMs, websites, and other channels to drive conversions.
- Conduct competitive research to enhance the design and content of marketing materials across all channels.
Events (40%)
- Collaborate closely with the GTM team in APAC to develop and execute integrated marketing campaigns across various channels, including online platforms, offline events from end-to-end.
- Assist in the discovery, coordination, and execution of events, trade shows, and promotional activities, both online and offline in the APAC region.
Drive miscellaneous important initiatives across functions (20%)
- Own special projects that require cross-functional collaboration and alignment.
- Actively research trending marketing strategies in B2B SaaS and come up with impactful ideas for Lark.
- Drive adoption of martech tools to boost content mileage and lower product cost.
Qualifications
Minimum Qualifications:
- Proficient in navigating various social media platforms, with a keen understanding of each platform's nuances.
- Strong communication skills in English, both written and verbal. Business proficiency in any other South East Asian language is an added advantage, given the needs to communicate with external customers.
- You have a good grasp of growth marketing. You demonstrate creativity in identifying trends, generating innovative solutions, and crafting engaging content for diverse audiences.
- You're a creator at heart. You're comfortable with graphic design tools or video editing software, with the ability to create and edit visual assets for marketing purposes.
- Self-motivated and proactive, with the ability to take initiative and work autonomously to meet deadlines.
Preferred Qualifications:
- Experience working in a cross-functional capacity within a fast-paced, changing environment
- You excel at multitasking and can effectively manage competing priorities in a deadline-driven setting.
- You have a passion for integrated marketing and a desire to gain hands-on experience in a dynamic industry.
What We Can Offer:
- A dynamic and highly motivated team environment that encourages open idea sharing and fosters healthy debates to propel our product to new heights.
- A unique combination of resources of a large company and nimbleness of a startup. You will experience a dynamic work environment where your contributions are valued, and you have the resources to pursue innovative projects and ideas.
- Long-term growth opportunities and the potential to expand responsibilities.
- A dynamic office workspace that fosters in-person collaboration and innovation among teams.
- Engaging team-building activities to foster camaraderie and collaboration.
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
