Integrated Media Planner

Job Description

The Media Planner role will primarily be responsible for day-to-day accounts campaign planning, operations and reporting & reconciliation. The role will be closely supported + guided by an Associate Manager, and will be the direct report as your immediate escalation.

Expectations of an Integrated Media Planner:

1. Planning

• Day to day campaign planning and management
• Develop solid foundation in media research
• Develop media strategy, channel recommendations, and prepare detailed media planwith sound rationalizing
• Liaise with media vendors and internal practices for media proposals
• Competitive tracking & reviews (quarterly), media trend updates (monthly)

2. Buying

• Negotiation with media vendors for rates and value adds
• Liaison with media vendors for booking of ads (offline and direct IOs buys)
• Operations of digital campaign set ups, primarily on adservers and social platforms (Meta, Linkedin, Tiktok, Google Ads)
• Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submissionrequirements and deadlines
• Navigate and advise on requirement for site-tagging on client's site/apps, ensure ads are properly served and tags are firing
• Campaign monitoring and preparation of reporting cadences (depending on arrangement with clients/campaigns - weekly, bi-weekly, monthly)

3. Reporting & Reconciliation

• End of campaign report preparation with meaningful insights and learnings
• Responsible to ensure campaign is updated on finance platforms
• Supporting finance or team's buyer in following up issues with vendors invoices
• Liaison with team's buyer on timely invoicing for ended campaigns
• Supporting in year end reviews with accounts on hand

Qualifications

• Preferred media experience across both traditional and digital media
• Attention to details
• Able to organise and prioritise tasks, and work under tight timelines
• Resilient to change and openness to catch up with industry updates
• Openness to communicate, both written and verbal, with internal (team members, internal Group's practices) and external parties(clients, creative, media vendors)
• Comfortable with numbers, able to articulate numbers/data into sound analysis and insights

Starcom is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.