Company Description
Robert Bosch (South East Asia) Pte Ltd is a regional subsidiary of the Bosch Group, representing the Group's interests in Southeast Asia where it is present in all ASEAN member countries. Business operations in these countries report to Robert Bosch (South East Asia) Pte Ltd, located in Singapore. Bosch has been present in Southeast Asia since 1919, with diversified businesses in the company's four business sectors - Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Bosch's strategic objective is to improve quality of life with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is Invented for life.
Job Description
Conduct market research to identify which airlines are using competitor aviation headset product as well as other non-broadcast verticals which uses ClearCom products.
Build an email list of aviation professionals, pilots, and potential customers. Send regular newsletters or targeted email campaigns with updates, product launches and special promotions.
Assist with organizing and executing promotional events and participating trade shows to showcase RTS intercom system.
Collaborate with the sales team to develop marketing campaigns and initiatives that support sales goals for RTS intercom systems and TELEX Aviation products.
Analyze marketing data and metrics to track the effectiveness of marketing efforts for RTS intercom systems and TELEX Aviation products.
Research target audience demographics and preferences to tailor direct mail campaigns for RTS Intercom systems.
Assist in designing and creating visually appealing direct mail marketing materials, including postcards, flyers, and promotional packages.
Compile mailing lists and ensure accuracy of contact information for targeted recipients of the direct mail campaigns.
Track and analyze the effectiveness of direct mail campaigns through metrics such as response rates, conversion rates, and ROI
Assist in brainstorming and developing creative concepts for direct mail campaigns to generate interest and engagement with RTS Intercom systems.
Collaborate with the marketing team to integrate direct mail campaigns with other marketing initiatives and channels for a cohesive and impactful marketing strategy.
Qualifications
Able to work full time for a period of 6 months (Start-End Dates)
Undergraduate studies in Business, Marketing
- Please add on if required -
Additional Information
Candidate should fulfil the visa requirements for employment in Singapore
http://www.mom.gov.sg/passes-and-permits/work-pass-exemption-for-foreign-students
Applicant must be enrolled throughout internship period, or plan to pursue further studies
For foreign students studying overseas, you must be eligible for the Work Holiday Programme (WHP)
http://www.mom.gov.sg/passes-and-permits/work-holiday-programme/eligibility
