Objectives of the Position
Manage segment marketing for Tubes and Hose.
Define and implement marketing planning with comprehensive go-to-market strategies and tactics for key customer segments, drives and execution segment marketing strategy.
Accountable for the segment end to end and guide Sales and Technical Development team on new market developments.
Responsibilities
Individual Accountabilities
Manage segment Business Managements (BM) financial performance.
Drive growth through the development and implementation of BM strategy, and its relevant segment roadmaps (both tied to Strategic Business Unit (SBU))
Develop a thorough understanding and articulation of the assigned market opportunity including market share, the competitive set, unique differentiators, and customer/target needs.
Prioritize commercial and technical projects.
Support sales forecasting, regional pricing strategies implementation, and owns product allocation to customer within the region.
Manage translation of market and customer needs into new products/applications and identification of pilot customers
Monitor marketing performance and optimizes efforts based on data, insights, and market knowledge as reported and provided by marketing insight team.
Develop segment pricing strategies and provides segment-specific price guidance to commercial management.
Develop product launch and sales kits: follow agreed upon launch method for fast, efficient new product introduction.
Drive segments key technical and commercial evaluations and key business topics via intra-regional Segment Communities.
People Management
Develop training on product positioning throughout the year as needed (e.g. for new products, to deal with competitor changes, and pricing etc.)
Manage, lead and support the global initiatives.
Key shared accountabilities
With Sales Management and Technical Development
Prioritize customer support activities based on agreed segmentation and service levels.
Translation of technical and commercial customer needs into solutions
With Product Management
Coordinate product launch activities.
Define product portfolio for segment.
Contribute to global and regional SBU strategy development and implementation.
With Product Development
Prepare business case for new projects.
Requirements
Bachelors degree in Business Administration, Marketing, Chemical Engineering or Engineering Technology or equivalent
Minimum 6 years of experience in Sales, Marketing or Product Management
Good knowledge and experience of Thermoplastics (TPU) or specialty plastics is required.
Highly skilled in formulating market strategies and go-to-market approaches.
Experience in translating market and customer needs into new products/applications and identification of pilot customers.
Experience in developing segment pricing strategies and provides segment-specific price guidance to commercial management.
Experience in developing product launch and sales kits.
Key account and distributor management skills are preferred.
Strong analytical skills and ability to tie detailed analysis to larger strategy.
Effective communications skills, ability to work well cross functions internally and externally.
Experience working in a multi-cultural environment.
High proficiency in Microsoft Office (Word, Excel PowerPoint)
BASF has been present in Singapore since 1978, supplying to customers from various industries, including chemicals, construction, electronics, personal care, and health and nutrition. The company today operates four production facilities in Singapore, as well as Human Nutrition Application Lab Asia Pacific for its nutrition and health business. BASF posted sales to customers in Singapore of about 300 million in 2023 and had 520 employees as of the end of the year. Further information is available on www.basf.com/sg.
