About FWD Group
FWD Group is a pan-Asian life and health insurance business with more than 12 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. The company was established in 2013 and is focused on changing the way people feel about insurance. FWD's customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience.
For more information, please visit www.fwd.com
PURPOSE
- Being a vital member of the GO Data monetization team to support and contribute to the overall Smart Insurance and Data Monetization Strategy
- Champion and drive customer acquisition, retention, cross-sell and upsell campaign across markets.
- Drive customer engagement initiatives to achieve the collective Data Monetization target set for all markets.
KEY ACCOUNTABILITIES
- Champion and drive data-driven marketing initiatives and efforts across markets. Key initiatives include Leads Acquisition, Retention and Up-sell & Cross-sell campaigns and initiatives.
- Plan, creates and implement customer-centric and data driven GO Signature engagement programme and roll out across markets
- Coach, initiate, define and support CVM activities using data and AI; drive effective demand generation programme at scale.
- Handle data and analytics comfortably and relate them to qualitative aspects of work.
- Generate insights into customer segments for data monetization campaign planning.
- Review campaigns tracking results and propose next step.
- Benchmark market standards, share best practices and provides feedback and suggestions to countries to improve local campaigns and support implementation.
- Liaise with key and senior stakeholders to maintain an evolution of information needs.
- Ensure adherence to all data governance standards as determined by regulators
QUALIFICATIONS / EXPERIENCE
- Bachelor/Master degree in a relevant field (digital marketing, CRM, loyalty or data analyses.)
- Min 5+ years experience in a similar field.
- Analytical, strong database management and resourceful.
- Good communication and interpersonal skills.
- Proactive and able to work in a fast-pace environment.
- Understanding of Customer Experience Management.
- Positive attitude.
- Able to travel
KNOWLEDGE & TECHNICAL SKILLS
- Familiar with customer centric marketing, customer insights, marketing campaign best practises and other enterprise marketing strategies.
- Know the business to appreciate and understand the value of thedatato monetizeit
- Familiar with Salesforce Marketing Cloud or other marketing automation platform preferred but not a must.
- Ability to create great presentations with strong narratives.
