As a Manager, you are responsible for initiating, developing and managing appropriate communication strategies and programmes to achieve clients objectives and be responsible for their overall successful implementation and management.
Responsibilities
Account Management
Day-to-day management of account, including WIP meetings, according to agreed programme and scope of work
Fully familiarise oneself with clients business and related industry, client contacts, and clients internal communication processes
Prepare and submit on time all client meeting contact reports
Prepare client monthly activity reports detailing all activities carried out for the month
Ensure all materials and reports submitted to clients are timely, accurate, error-free and approved by account lead (account consultant or director)
Oversee and sign-off on all materials and reports for client submission
Brief and manage third parties e.g. designers, photographers, event companies and vendors
Manage and oversee client events, logistics and coordination
Serve as account lead, manage client contact and correspondence
Provide accurate deliverables and budget estimates using the PRecious Communications Estimator for projects & retainers
Manage and track client deliverables and budgets to prevent over-servicing and ensure account profitability
Responsible for assembling the best team for client project or retainer
Proactively alert relevant director to any emerging client or budget issues
Oversee media monitoring, compilation of media clippings and media pitching
Build and cultivate relationships with the media and influencers
Brief clients spokesperson ahead of interviews
Client Management & Strategy Counsel
Contribute strategic and creative inputs for clients PR programmes, proposals and at client meetings
Provide client counsel, proactively build client trust and relationships
Develop long-term strategic plans / recommendations for clients, ensuring alignment and integration with clients marketing and digital strategy and execution
Develop senior-level client programmes including thought leadership campaigns, key messages and positioning
Develop relationships with senior-level client contacts
Position the agency as a strategic partner to the client
Monitor and alert team and directors to emerging and potential PR or industry issues relevant to client
Prepare recommendations to forestall or capitalise on emerging PR or industry issues
Develop and present issues & crisis comm plans and strategies to clients
Prepare comms programme or project evaluation reports at appropriate intervals
Conduct periodic strategic comms programme reviews for clients and recommend adjustments if required
Assist in media training of clients
Understand the media landscape (e.g. knowing top media titles / journalists relevant to clients)
Content Development
Oversee and manage the quality of content development (writing skills, strategy) and provide final sign-off for content
Adapt and customise content for different audience and formats
Create hooks and create media / audience appeal (e.g. strong pitch, headline, caption)
Use narrative and composition skills to tell a story
Contribute to higher-level content (thought leadership, bylines, case studies, client or media endorsements, white papers, media roundtables, yearly planning, quarterly PR plans)
Create or development KOLs programme specific to the needs of Corporate or CorpSumer accounts.
Team Work & Management
Live and advocate PRecious Principles
Manage, coach and train junior or new members
Offer and help others beyond own scope of work
Conduct performance appraisals, training and sharing sessions
Business Development & Management
Contribute in business development pitches and undertake research / intelligence gathering
Identify organic business opportunities from existing clients locally and across countries
Develop and cultivate leads for new business
Lead or co-lead in business development pitches
Coach team members in business development skills
Contribute to the management of the Singapore office including staff development, recruitment, identifying new growth areas
Work with Director bench on building, identifying and achieving new business pipeline and revenue goals
Bachelors degree in marketing, communications, or a related field with 5 - 7 years of experience
Prior experience in a client-facing role in an agency (background in in-house corporate communications is also welcomed)
Demonstrated ability to write and pitch stories effectively
Experience in sustainability, energy, and finance would be advantageous
Integrated experience in creating paid, earned, owned, and shared content
Positive demeanor, adept at multitasking, and capable of working both independently and collaboratively within a team
