Marketing Analyst – US Giant Tech MNC

Introduction to the role:

Our client is looking for a strategic and enthusiastic solution-driver, someone who has a passion for advertising and believes the future of marketing is data-driven and grounded in measurable business results.

Responsibilities:

• Design and run Matched Market tests to capture the incremental impact of Paid DR Media for Google Play in APAC.
• Design and run a complex testing program for channel and tactic incrementality for Google Play using our bespoke testing tools.
• Design and run Matched Market tests to capture the incremental impact of Paid DR Media for Google Cloud in APAC.
• Build automation to consolidate our global incrementality results and relevant metrics across MMMs, MMTs and other non-CLS experiments

Requirements:

• 7+ years of experience in marketing analytics or data analysis role
• Understanding of paid media and designing and running tests
• Ability to take initiative and lead projects when necessary
• Ability to spot trends/patterns and identify marketing opportunities in timely manner
• Demonstrate ability to think strategically about complex issues on a macro and micro level, leading to thoughtful recommendations and action plans

We regret to inform that only shortlisted candidates will be notified / contacted.

Job Reference:Natasha Toh542430

EA Registration No.:R21101184, Natasha Ann Toh Hsueh Ling

Allegis Group Singapore Pte Ltd, Company Reg No. 200909448N, EA License No. 10C4544