Marketing Campaign Manager
Date: 8 Aug 2024
Location: Singapore, Singapore
Company: Singtel Group
At Singtel, our mission is to Empower Every Generation. We are dedicated to fostering an equitable and forward-thinking work environment where our employees experience a strong sense of Belonging, to make meaningful Impact and Grow both personally and professionally. By joining Singtel, you will be part of a caring, inclusive and diverse workforce that creates positive impact and a sustainable future for all.
Be a Part of Something BIG!
Are you ready to drive innovation and make a significant impact in the telecommunications industry Singtel is looking for a dynamic and strategic Marketing Campaign Manager to join our team. If you're passionate about marketing, data analysis, and creating campaigns that exceed market expectations, we want to hear from you!
Make an Impact by
Develop and implement campaigns using marketing technology automation software and platforms like Oracle Marketing Cloud, Enterprise data warehouse and Adobe Experience Manager to stimulate usage and engagement with in-base customers.
Develop effective real-time and batch campaigns to support key business drivers including gross adds, churn save, increase incremental uptake and etc.
Leveraging on advanced data analysis and data visualization tools to ideate, analyse, personalize offers and optimize campaigns performance to achieve business goals.
Execute targeted data-driven decision based upsell and cross-sell campaigns, enhancing customer engagement through personalized marketing strategies.
Manage the in-app rewards platform to drive higher engagement rate with the base.
Supporting campaign launches and post launch with GTM plan which includes memo creation, updating internal documents, SMS broadcasts, customer complaints and etc.
Skills for Success
Bachelors degree in business, engineering, analytics, or similar fields
3-5 years of relevant experience in Customer Lifecycle Management or Customer Value Management
Proficient in SQL, Tableau, Power BI or other data tools
Proficient in using CLM Tools (Oracle marketing cloud, Knowesis, Salesforce etc.)
Proficient in MS Office (Excel Pivot table, v-lookup, formulas)
Experience in in-base campaign management
Sharp analytical skills and strong business acumen
Excellent stakeholder management skills
Strong orientation to drive measurable results
Rewards that Go Beyond
Flexible work arrangements
Full suite of health and wellness benefits
Ongoing training and development programs
Internal mobility opportunities
Your Career Growth Starts Here. Apply Now!
We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.
