This role requires a creative and strategic thinker who can manage multiple projects simultaneously, analyze data to optimize performance, and ensure that all campaigns are delivered on time, within budget, and meet company objectives.
Job Responsibilities
- Develop and execute marketing campaigns across various channels (digital, print, social media, email, etc.)
- Coordinate with internal teams (content, design, sales) to ensure cohesive and effective campaigns
- Manage campaign timelines, budgets, and deliverables
- Ensure all content aligns with brand guidelines and campaign objectives
- Monitor and analyse campaign performance using analytics tools
- Prepare detailed reports on campaign effectiveness, including key metrics such as ROI, engagement, and conversion rates
- Conduct market research to identify target audiences and understand market trends
- Develop strategies to engage and retain customers through personalized marketing efforts
- Manage customer feedback from various channels and use insights to improve campaign performance
- Work closely with the sales team to align marketing efforts with sales goals
Job Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 2-4 years of experience in marketing, preferably in campaign management
- Proficiency in marketing automation tools and analytics platforms (e.g., Google Analytics, HubSpot).
- Technical knowledge or experiences in using Meta Business Suite, HubSpot (any CMS systems), MailChimp/ Clevertap (others EDM systems) and Wordpress or relevant systems
- Strong project management and organizational skills
- Excellent written and verbal communication skills
- Creative thinker with a keen eye for detail
- Ability to work independently and as part of a team
- Strong analytical skills and the ability to interpret complex data
