Marketing & Events Execuitve
Singapore - Hybrid Remote
Company Description:
Our client is an edtech company founded in 2013 from the idea that through personalised education, we can transform students into the world's leaders of tomorrow. Since then, they have rapidly grown a mission-driven team who are dedicated to building the education system for the 22nd century. Their network includes 2,400 tutors and consultants worldwide who work with over 20,000 students. Their tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, UK and beyond.
Responsibilities
- Supporting the development of Crimson's Singapore Marketing strategy with a focus on increasing lead generation and conversion.
- Designing and creating cross-platform bilingual (English & Mandarin) print, digital and social media marketing collateral.
- Generating event marketing ideas and owning marketing initiatives and automation.
- Driving quality leads into consultations with the local sales team.
- Manage and execute webinars & in-person marketing events, seminars and public relations activities from inception to completion
- Monitoring lead generation and conversion across all marketing initiatives to ensure campaign optimisation and market growth.
- Liaise with the local sales team to create effective pitching, track the sales funnel and receive feedback to ensure that the ongoing marketing activities are bringing in sales opportunities.
- Administrative support: Including (but not limited to) purchasing of collaterals, payment processing, market analysis, event logistics and social media management.
- Any other duties as required by line manager or department head
Requirements:
- 3+ years of marketing and/or industry experience
- Bachelor's degree in marketing, communications or a related field, and/or equivalent job experience in marketing with a preference for experience in the education space.
- Strong English and Mandarin reading, writing and speaking skills with a good sense for visual branding and design.
- Experience in industry-standard design and video editing software, such as Adobe Creative Suite (Photoshop, Illustrator), Canva or iMovie.
- Knowledge of project management, marketing automation platforms and social media marketing tools a plus
- Knowledge of the US/UK university admission process will be an advantage
- Ability to work flexible hours when necessary
- Prefer someone with both marketing and events experience. If not possible, marketing knowledge will be more important but must be interested to carry out events role
- China market knowledge and prior experience is a must
