Marketing Executive

Job description

. Market Presence and Customer Engagement - To build and maintain a strong market presence to attract and retain customers.

. Develop and support sales department's annual marketing plan and budget.

. Utilize the allocated marketing budget prudently to derive optimal results.

. Analyze sales revenue to assess the profitability of existing and new products

. Conduct market research and competitive analysis to identify market trends, customer needs, and competitive landscape

. Maintain and update promotions and campaigns on the corporate website and relevant communication channels.

. Create, curate, and manage engaging content across all social media platforms

. Manage the creation and review of copywriting and communication materials.

. Oversee public-facing feedback channels, responding to customer feedback in a timely manner to uphold the company's reputation.

Perform any other duties as assigned.

Qualifications

. At least 5 years of work experience

. Prior experience in the F&B / Beverage / FMCG industry is desirable

. Diploma or degree in Marketing, Communications, Business, or a related field

. Proficiency in marketing tools and software (e.g., Adobe Creative Suite, social media management tools, Google Analytics)

. Required to manage English and Chinese based social media platforms