Company Description
Informa Markets is one of Informa's B2B Markets and Digital Services divisions. We are a highly international business, with a significant presence in the US, Brazil, the Middle East, India and China.
We work in over a dozen growing, specialist and international markets, with hundreds of leading brands across Health & Nutrition, Healthcare & Pharmaceuticals, Aviation, Beauty & Aesthetics, Infrastructure & Construction, Agriculture and Fashion.
Informa Markets delivers smart events, including must-attend trade-focused exhibitions, specialist content, specialist data and targeted digital services, including lead and demand generation solutions powered by our depth of first-party customer data.
Our live products and digital platforms and services enable buyers, sellers and decision makers in specialist markets to meet, discover and showcase new products and do business.
Job Description
Be part of the marketing team to oversee a series of events to deliver engaging omni-channel marketing campaigns to increase event branding, attendance, and partnership collaborations.
Marketing Planning & Execution
Develop and monitor development of marketing assets
Manage and develop content for event website, EDMs, social media platforms and online channels
Manage event registration system and on-site registration i.e. Facilitate online & on-site registration, send email confirmations and attending to enquiries
Management of photographers and videographers for event coverage
Supporting the marketing team in administrative tasks
Analytics & Lead Generation
Use of online / enterprise systems for marketing purposes and database management
Data Management including data mining to improve customer segmentation and targeting as well as campaign performance
Measure customer satisfaction by developing surveys and provide insights
Track, evaluate and report results for marketing campaigns
Partnership and Collaboration
Manage working relationship with creative agencies and vendors
Preparation of publicity contracts & materials to engage trade media partners and local media
Qualifications
Requirements & Skills
Minimum 3 years of relevant/event and marketing experience
Goal oriented, self-motivated, passionate with Marketing
Articulate and responsive in communications and able to interact confidently with internal and external stakeholders
Desire to develop in a fast-paced environment
Proficiency in MS Office and Adobe Design Software will be advantageous
Quick to adapt to enterprise systems i.e. CRM, Website CMS, Database Management
Able to commit longer working hours i.e. weekends during event period and leading up to event
Additional Information
OTHER PREFERRED ATTRIBUTES:
Experience with Salesforce CRM desirable
MS Office
