Summary
We are searching for a savvy and social-native intern! You will be part of the Social team in Scoot's Brand Marketing team, and will be responsible for driving effective social media campaigns on Scoot's TikTok to deliver on business KPIs. This includes strengthening our social capabilities and reach, by achieving a 10% increase of followers on TikTok, and in turn, solidifying our leadership and share of voice on social.
Job Description
Our ideal candidate is a social-native, savvy in multiple platforms and well-versed in the space of viral trends and what makes good and purposeful social content. S/he should be comfortable with day-to-day social media planning and execution activities, as well as long-term strategy, thriving with tight deadlines and ever-changing needs.
Responsibilities
Working closely with Scoot's brand manager, the media and creative agencies, s/he will be responsible for owning a content series on Scoot's TikTok. The scope entails:
- Concepting, planning and executing monthly series called Travel Trivia on TikTok.
- Researching lesser known facts about Scoot's vast network of destinations, to drive greater awareness and consideration for the brand, and thus, contributing to Scoot's overall brand ambitions of becoming the LCC of choice in the region.
- Be responsible for storyboarding, shooting/ producing, editing, posting and monitoring performance.
- Where necessary, assist with development of ad-hoc assets on TikTok, e.g. in-house campaigns, tactical sales and co-ops with tourism partners.
Requirements
- Currently pursing a Degree in Marketing or equivalent.
- Good communicator with strong command of the English language. Regional (SEA) languages would be a plus.
- Knowledge of all social media channels, especially TikTok, XiaoHongShu, X, FB and IG.
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Conceptual and intuitive thinker with business acumen
- Infectious energy and enthusiasm;
- Comfortable working with ambiguity and without complete information
- Independent self-starter
